Search results: Sage Journals

Open accessResearch articleFirst published November 27, 2025

Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust

Selcen Ozturkcan, Ayşe Aslı Bozdağ

International Journal of Market Research

Retricted accessResearch articleFirst published August, 2021

Patrick van Esch, J. Stewart Black

Australasian Marketing Journal

Free accessResearch articleFirst published April, 2024

Abhijit Guha, Dhruv Grewal, Stephen Atlas

Journal of Marketing Education

Open accessResearch articleFirst published July, 2025

Erik Hermann, Stefano Puntoni

Journal of Public Policy & Marketing

Open accessResearch articleFirst published March 18, 2026

Billy Sung, Valentina Pitardi, Leo Paas [...]

International Journal of Market Research

Open accessResearch articleFirst published March, 2026

Risqo Wahid, Jiseon Han, Nizar Fauzan [...]

Journal of International Marketing

Retricted accessResearch articleFirst published June, 2026

Lance Y. Hunter

Political Research Quarterly

Open accessResearch articleFirst published March 18, 2026

Darsel Keane, Rod B. McNaughton

International Journal of Market Research

Retricted accessResearch articleFirst published 2025

Yerin Yhee, Joo Young Kim, Jungkeun Kim [...]

Journal of Travel Research

Open accessResearch articleFirst published June, 2026

Bora Gündüzyeli

NMIMS Management Review