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1-2 of 2 results for CSR–luxury paradox

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Select article: Communicating Corporate Social Responsibility (CSR) in the Luxury Industry

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Research article

First published February, 2017

Communicating Corporate Social Responsibility (CSR) in the Luxury Industry

Jia Yun Wong, Ganga S. Dhanesh

Management Communication Quarterly

Select article: Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being

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Research article

First published December, 2022

Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being

Sukhyun Kim, Kiwan Park, L. J. Shrum

Journal of Macromarketing

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