Search results: Sage Journals

Open accessResearch articleFirst published July, 2014

Using Standard Cetscale and Other Adapted Versions of the Scale for Measuring Consumers’ Ethnocentric Tendencies: An Analysis of Dimensionality

José Felipe Jiménez-Guerrero, Juan Carlos Gázquez-Abad, Emilia del Carmen Linares-Agüera

BRQ Business Research Quarterly

Free accessResearch articleFirst published July, 2004

Anupam Bawa

Vikalpa: The Journal for Decision Makers

Retricted accessOtherFirst published June, 1992

Joel Herche

Journal of the Academy of Marketing Science

Retricted accessResearch articleFirst published August, 1987

Terence A. Shimp, Subhash Sharma

Journal of Marketing Research

Retricted accessResearch articleFirst published August, 1991

Richard G. Netemeyer, Srinivas Durvasula, Donald R. Lichtenstein

Journal of Marketing Research

Open accessResearch articleFirst published December, 2023

Shashi Yadav, Nawal Kishor

NMIMS Management Review

Retricted accessResearch articleFirst published August, 2018

Isaac Cheah, Anwar Sadat Shimul

Australasian Marketing Journal

Available accessResearch articleFirst published August, 1994

Roger P. McIntyre, Hawa J. Meric

Psychological Reports

Retricted accessResearch articleFirst published January, 1998

Jill Gabrielle Klein, Richard Ettenson, Marlene D. Morris

Journal of Marketing

Retricted accessResearch articleFirst published May, 2024

Johan Bruwer, Justin Cohen, Carl Driesener [...]

Australasian Marketing Journal