Search results: Sage Journals

Retricted accessResearch articleFirst published 2026

Customization and the Customer Journey

Suh Yeon Kim, Rebecca W. Hamilton, TI Tongil Kim [...]

Journal of Marketing

Retricted accessResearch articleFirst published November, 2016

Katherine N. Lemon, Peter C. Verhoef

Journal of Marketing

Open accessResearch articleFirst published May, 2023

Linda D. Hollebeek, Sigitas Urbonavicius, Valdimar Sigurdsson [...]

Journal of Creating Value

Retricted accessResearch articleFirst published January, 2021

Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws [...]

Journal of Marketing

Retricted accessResearch articleFirst published August, 2018

Niklas Barwitz, Peter Maas

Journal of Interactive Marketing

Retricted accessResearch articleFirst published February, 2026

Zipei Lu, P.K. Kannan

Journal of Marketing Research

Available accessResearch articleFirst published 2023

Jyoti Rana, Ruchi Jain, KC Santosh

Vision: The Journal of Business Perspective

Open accessResearch articleFirst published July, 2020

Anton Siebert, Ahir Gopaldas, Andrew Lindridge [...]

Journal of Marketing

Retricted accessReview articleFirst published March, 2012

Adam Crosier, Alison Handford

Social Marketing Quarterly

Retricted accessResearch articleFirst published November, 2021

Beatrice Romano, Sean Sands, Jason I. Pallant

Australasian Marketing Journal