Search results: Sage Journals

Open accessResearch articleFirst published March, 2025

Macromarketing Pedagogy at the 2024 Conference

Julie V. Stanton, Stanley J. Shapiro

Journal of Macromarketing

Open accessResearch articleFirst published December, 2023

Julie V. Stanton

Journal of Macromarketing

Available accessResearch articleFirst published March, 2021

Stanley Shapiro, Stefanie Beninger, Christine Domegan [...]

Journal of Macromarketing

Available accessArticle commentaryFirst published June, 2022

Julie Stanton

Journal of Macromarketing

Available accessResearch articleFirst published December, 2012

Stanley J. Shapiro

Journal of Macromarketing

Retricted accessResearch articleFirst published December, 2008

Stanley J. Shapiro

Journal of Macromarketing

Available accessResearch articleFirst published June, 2022

Shannon Cummins

Journal of Macromarketing

Open accessResearch articleFirst published September, 2025

Alex Reppel, Stefanie Beninger

Journal of Macromarketing

Available accessResearch articleFirst published December, 2024

Sujit Raghunathrao Jagadale

Journal of Macromarketing

Retricted accessResearch articleFirst published September, 2025

Mark Peterson

Journal of Macromarketing