Search results: Sage Journals

Available accessResearch articleFirst published October, 2005

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought,Practice,and Infrastructure

Journal of Marketing

Available accessResearch articleFirst published December, 1996

Joseph I. Scully

Journal of Macromarketing

Retricted accessResearch articleFirst published November, 2020

Sarah Duffy, Kyle Bruce, Lara Moroko

Australasian Marketing Journal

Retricted accessReview articleFirst published April, 2003

Peggy Cunningham

Journal of the Academy of Marketing Science

Retricted accessResearch articleFirst published August, 2012

Roger Layton

Australasian Marketing Journal

Available accessReview articleFirst published December, 2011

Jagdish N. Sheth

Marketing Theory

Available accessResearch articleFirst published September, 2005

Eric H. Shaw, D. G.Brian Jones

Marketing Theory

Available accessResearch articleFirst published September, 2007

Robert F. Lusch

Journal of Public Policy & Marketing

Available accessResearch articleFirst published September, 2007

George M. Zinkhan, Brian C. Williams

Journal of Public Policy & Marketing

Available accessResearch articleFirst published November, 2014

Lance A. Bettencourt, Robert F. Lusch, Stephen L. Vargo

California Management Review