Search results: Sage Journals

Retricted accessResearch articleFirst published September, 2020

Revenue management pricing in the hotel sector: Reducing perceived unfairness to encourage willingness to pay

Sourou Méatchi, Sandra Camus

Recherche et Applications en Marketing (English Edition)

Retricted accessResearch articleFirst published August, 2019

Isabel P. Riquelme, Sergio Román, Pedro J. Cuestas [...]

Journal of Interactive Marketing

Retricted accessResearch articleFirst published May, 1999

Margaret C. Campbell

Journal of Marketing Research

Retricted accessOtherFirst published November, 2003

Sheryl E. Kimes, Jochen Wirtz

Journal of Service Research

Retricted accessResearch articleFirst published August, 2025

Oanh Dinh Yen Nguyen, Hoa Thi Ngo, Quoc Anh Le [...]

Australasian Marketing Journal

Retricted accessResearch articleFirst published July 3, 2025

Martin Ohlwein, Pascal Bruno

International Journal of Market Research

Retricted accessResearch articleFirst published July, 2015

Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto

Journal of Marketing

Available accessResearch articleFirst published August, 2019

Robin Chark

Cornell Hospitality Quarterly

Retricted accessResearch articleFirst published December, 2016

Xiaomeng Guo, Baojun Jiang

Journal of Marketing Research

Retricted accessResearch articleFirst published July, 2020

Thomas Allard, Lea H. Dunn, Katherine White

Journal of Marketing