Search results: Sage Journals

Retricted accessResearch articleFirst published September, 2006

Adopting a service logic for marketing

Christian Grönroos

Marketing Theory

Retricted accessResearch articleFirst published May, 2009

Robert J. Kwortnik, Gary M. Thompson

Journal of Service Research

Retricted accessResearch articleFirst published August, 2004

Christopher Lovelock, Evert Gummesson

Journal of Service Research

Retricted accessResearch articleFirst published April, 2007

Antony Jose, Ishwara Bhat

Vision: The Journal of Business Perspective

Retricted accessResearch articleFirst published August, 2004

Richard R. Klink, Gerard A. Athaide

Journal of Marketing Education

Available accessResearch articleFirst published March, 2020

Madeline Powell, Stephen P. Osborne

International Review of Administrative Sciences

Available accessResearch articleFirst published December, 2021

Preeti Sharma, Avinash K. Shrivastava

FIIB Business Review

Available accessResearch articleFirst published May, 2014

Jeffrey Meyer, Dwayne D. Gremler, Jens Hogreve

Journal of Service Research

Retricted accessResearch articleFirst published August, 2006

Nicole Coviello, Heidi Winklhofer, Karla Hamilton

Journal of Service Research

Free accessResearch articleFirst published May, 2005

Nikos Manouselis, Constantina Costopoulou

Information Services and Use