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1-2 of 2 results for combative advertising

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Select article: Competition and Combative Advertising

Retricted access

Review article

First published December, 2011

Competition and Combative Advertising

Fred K. Beard

Journal of Macromarketing

Select article: A History of Comparative Advertising in the United States

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Research article

First published September, 2013

A History of Comparative Advertising in the United States

Fred K. Beard

Journalism & Communication Monographs

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