Search results: Sage Journals

Retricted accessResearch articleFirst published August, 1976

Cognitive Dissonance and Consumer Behavior: A Review of the Evidence

William H. Cummings, M. Venkatesan

Journal of Marketing Research

Retricted accessResearch articleFirst published October, 1969

Sadaomi Oshikawa

Journal of Marketing

Retricted accessResearch articleFirst published July, 1998

Nancy Stephens, Kevin P. Gwinner

Journal of the Academy of Marketing Science

Retricted accessResearch articleFirst published November, 2012

Guda van Noort, Hilde A.M. Voorveld, Eva A. van Reijmersdal

Journal of Interactive Marketing

Retricted accessResearch articleFirst published October, 1965

Harold H. Kassarjian, Joel B. Cohen

California Management Review

Retricted accessResearch articleFirst published September, 2008

Glen Brodowsky, Neil Granitz, Beverlee Anderson

Time & Society

Available accessResearch articleFirst published March, 2022

Verônica Feder Mayer, Glauber Eduardo de Oliveira Santos, Osiris Ricardo Bezerra Marques

Tourism Economics

Retricted accessBook reviewFirst published October, 1973

Alan B. Flaschner

Journal of Marketing

Retricted accessResearch articleFirst published January, 1958

James A. Bayton

Journal of Marketing

Open accessResearch articleFirst published 2022

Shannon Dorsey, Christopher F Akiba, Noah S Triplett [...]

Implementation Research and Practice