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1-5 of 5 results for corporate political brand image

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Open accessResearch articleFirst published January, 2024

The effective nature of projective techniques in political brand image research

Dawood Khan, Christopher Pich, Louise Spry

International Journal of Market Research

Available accessResearch articleFirst published May, 2021

A bittersweet past: The negative equity of corporate heritage brands

Anders Ravn Sørensen, Ellen M Korsager, Michael Heller

Journal of Consumer Culture

Restricted accessResearch articleFirst published March, 2018

Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

Christopher Pich, Guja Armannsdottir, Louise Spry

International Journal of Market Research

Available accessResearch articleFirst published November, 2014

Walt at War – Animation,Transformation and Indoctrination: The Hypothetical Image of Disney’s Animal Soldiers

Timothy PA Cooper

Animation

Available accessResearch articleFirst published September, 2022

Advertising nationalism: Commemorating the liberation war in Bangladeshi print advertisements

Kajalie Shehreen Islam

Media,War & Conflict

Search results

Articles (5)

Journals (0)

1-5 of 5 results for corporate political brand image

Sort by:

Relevance

Select all

Sort by:

Relevance

Open accessResearch articleFirst published January, 2024

The effective nature of projective techniques in political brand image research

Dawood Khan, Christopher Pich, Louise Spry

International Journal of Market Research

Available accessResearch articleFirst published May, 2021

A bittersweet past: The negative equity of corporate heritage brands

Anders Ravn Sørensen, Ellen M Korsager, Michael Heller

Journal of Consumer Culture

Restricted accessResearch articleFirst published March, 2018

Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

Christopher Pich, Guja Armannsdottir, Louise Spry

International Journal of Market Research

Available accessResearch articleFirst published November, 2014

Walt at War – Animation,Transformation and Indoctrination: The Hypothetical Image of Disney’s Animal Soldiers

Timothy PA Cooper

Animation

Available accessResearch articleFirst published September, 2022

Advertising nationalism: Commemorating the liberation war in Bangladeshi print advertisements

Kajalie Shehreen Islam

Media,War & Conflict