Search results: Sage Journals

Available accessResearch articleFirst published September, 2010

A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality

James Agarwal, Naresh K. Malhotra, Ruth N. Bolton

Journal of International Marketing

Available accessResearch articleFirst published March, 2020

Hyoryung Nam, P.K. Kannan

Journal of International Marketing

Open accessReview articleFirst published 2026

Ayushi Gupta, Ashish Gupta, Abhishek Behl

FIIB Business Review

Available accessResearch articleFirst published June, 2011

Andreas Engelen, Malte Brettel

Journal of International Marketing

Available accessResearch articleFirst published April, 1980

James B. Stull, John W. Baird

Journal of Marketing Education

Available accessResearch articleFirst published June, 2008

Malte Brettel, Andreas Engelen, Florian Heinemann [...]

Journal of International Marketing

Available accessResearch articleFirst published March, 2008

Hean Tat Keh, Jin Sun

Journal of International Marketing

Available accessResearch articleFirst published February, 1979

J. Michael Munson, Shelby H. McIntyre

Journal of Marketing Research

Available accessResearch articleFirst published September, 2011

Jan Kemper, Andreas Engélen, Malte Brettel

Journal of International Marketing

Available accessResearch articleFirst published 2026

Wail Alhakimi, Ali Saleh Alshebami, Yaser Hasan Al-Mamary [...]

Human Systems Management