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1-1 of 1 results for culturally mixed products (CMPs)

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Select article: How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self–Other Asymmetry Effect

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Research article

First published November, 2016

How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self–Other Asymmetry Effect

Nan Cui, Lan Xu, Tao Wang [...]

Journal of Cross-Cultural Psychology

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