Search results: Sage Journals

Retricted accessOtherFirst published December, 2010

Customer assets and customer equity: Management and measurement issues

Andreas Persson, Lynette Ryals

Marketing Theory

Retricted accessResearch articleFirst published May, 2013

Christoph Senn, Axel Thoma, George S. Yip

California Management Review

Retricted accessResearch articleFirst published February, 2003

Sunil Gupta, Donald R. Lehmann

Journal of Interactive Marketing

Retricted accessResearch articleFirst published August, 2002

Paul D. Berger, Ruth N. Bolton, Douglas Bowman [...]

Journal of Service Research

Retricted accessResearch articleFirst published May, 2006

Michael Lewis

Journal of Marketing Research

Retricted accessResearch articleFirst published August, 2002

John E. Hogan, Donald R. Lehmann, Maria Merino [...]

Journal of Service Research

Retricted accessOtherFirst published July, 2004

Ruth N. Bolton, Katherine N. Lemon, Peter C. Verhoef

Journal of the Academy of Marketing Science

Retricted accessResearch articleFirst published June, 2011

Eric (Er) Fang, Robert W. Palmatier, Rajdeep Grewal

Journal of Marketing Research

Available accessBook reviewFirst published December, 2013

Maleeha Gul

Global Business Review

Retricted accessResearch articleFirst published February, 2010

John W. O'Neill, Anna S. Mattila

Cornell Hospitality Quarterly