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direct-to-consumer advertising of prescription medicines (DTCA)
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Select article: Direct-to-Consumer Advertising of Prescription Medicines: A Systematic Review of the Evidence from the Perspective of the Consumer
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First published January, 2007
Direct-to-Consumer Advertising of Prescription Medicines: A Systematic Review of the Evidence from the Perspective of the Consumer
Michael Harker,
Debra Harker
Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing
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Select article: Direct-to-Consumer Advertising down Under: An Alternative Perspective and Regulatory Framework
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Research article
First published September, 2002
Direct-to-Consumer Advertising down Under: An Alternative Perspective and Regulatory Framework
Janet Hoek,
Philip Gendall
Journal of Public Policy & Marketing
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Select article: Promotion,Information and Advertising: Why Increasingly Blurred Boundaries do not Benefit the Public
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First published January, 2004
Promotion,Information and Advertising: Why Increasingly Blurred Boundaries do not Benefit the Public
Jackie Glatter
Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector
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Select article: Concerns about Prozac and direct-to-consumer advertising of prescription drugs
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Research article
First published February, 2006
Concerns about Prozac and direct-to-consumer advertising of prescription drugs
Virginia L. Fenter
International Journal of Risk & Safety in Medicine
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