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1-2 of 2 results for durabilité du marketing

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Select article: La réponse à la question « Que pouvons-nous faire ? » : le marketing durable

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First published July, 2014

La réponse à la question « Que pouvons-nous faire ? » : le marketing durable

Diane M. Martin, John W. Schouten

Recherche et Applications en Marketing (French Edition)

Select article: Rôle du branding interne dans la transformation sociétale de la marque

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Research article

First published July, 2023

Rôle du branding interne dans la transformation sociétale de la marque

Fatima Regany, Cristina Longo

Recherche et Applications en Marketing (French Edition)

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