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Select article: Définition,mesure et déterminants du consentement à payer du consommateur: synthèse critique et voies de recherche

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Research article

First published June, 2009

Définition,mesure et déterminants du consentement à payer du consommateur: synthèse critique et voies de recherche

Marine Le Gall-Ely

Recherche et Applications en Marketing (French Edition)

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