Search results: Sage Journals

Retricted accessResearch articleFirst published September, 2006

Adopting a service logic for marketing

Christian Grönroos

Marketing Theory

Retricted accessResearch articleFirst published June, 2007

Richard W. Brookes

Australasian Marketing Journal

Retricted accessOtherFirst published December, 2009

Gary Warnaby

Marketing Theory

Retricted accessOtherFirst published June, 2010

Mark Tadajewski

Marketing Theory

Retricted accessResearch articleFirst published March, 2015

Burçak Ertimur, Gokcen Coskuner-Balli

Journal of Marketing

Open accessResearch articleFirst published September, 2025

Laura McVey, Lauren Gurrieri, Meagan Tyler

Marketing Theory

Retricted accessOtherFirst published March, 2011

Stephen L. Vargo

Marketing Theory

Retricted accessResearch articleFirst published August, 2012

Malcolm Wright, Deborah Russell

Australasian Marketing Journal

Available accessResearch articleFirst published June, 2024

Mine Üçok Hughes, Diane M. Martin, Gokcen Coskuner-Balli

Journal of Macromarketing

Retricted accessResearch articleFirst published October, 2020

Mark Peterson, Robert W. Godby

Journal of Public Policy & Marketing