Search results: Sage Journals

Retricted accessResearch articleFirst published May, 2012

Re-Thinking and Re-Tooling the Social Marketing Mix

Ross Gordon

Australasian Marketing Journal

Retricted accessResearch articleFirst published June, 2010

Y. Jackie Luan, K. Sudhir

Journal of Marketing Research

Retricted accessResearch articleFirst published March, 2013

Ofer Mintz, Imran S. Currim

Journal of Marketing

Open accessResearch articleFirst published July, 2023

Kishore Thomas John, Rejikumar Gopalakrishnan, Ajith Kumar Kamala Raghavan

IIMS Journal of Management Science

Available accessResearch articleFirst published March, 2024

SangGon (Edward) Lim, Chihyung (Michael) Ok

Journal of Hospitality & Tourism Research

Retricted accessResearch articleFirst published May, 2017

Alan Pomering

Australasian Marketing Journal

Available accessResearch articleFirst published May, 2013

Ling Su, Ting Li, Yuanjia Hu [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted accessResearch articleFirst published January, 2025

Kai Xin Tay, Jennifer Kim Lian Chan, Diana Mohamad

Journal of Vacation Marketing

Retricted accessResearch articleFirst published September, 2019

Nandini Ramani, Raji Srinivasan

Journal of Marketing

Open accessResearch articleFirst published July, 2018

Khalid Suidan Al Badi

Sage Open