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1-2 of 2 results for nontransactional value

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Select article: Unlocking Nontransactional Value Co-creation: Insights From Online Travel Communities

Retricted access

Research article

First published May, 2025

Unlocking Nontransactional Value Co-creation: Insights From Online Travel Communities

Hui Jiang, Fang Meng, Bing Liu

Journal of Travel Research

Select article: Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Open access

Research article

First published May, 2022

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

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