Search results: Sage Journals

Retricted accessResearch articleFirst published December, 2005

Toward a normative theory of normative marketing theory

Ian F. Wilkinson, Louise C. Young

Marketing Theory

Retricted accessResearch articleFirst published June, 2007

Stephen L. Vargo

Australasian Marketing Journal

Retricted accessResearch articleFirst published March, 1998

Christopher E. Hackley

Management Learning

Retricted accessOtherFirst published June, 2010

Tavis J. Glassman, Robert E. Braun

Social Marketing Quarterly

Retricted accessResearch articleFirst published December, 2006

Gene R. Laczniak, Patrick E. Murphy

Journal of Macromarketing

Retricted accessOtherFirst published August, 1978

John O. Tollefson, V. Parker Lessig

Journal of Marketing Research

Open accessResearch articleFirst published March, 2021

Ulrich Petersohn

International Journal: Canada’s Journal of Global Policy Analysis

Available accessResearch articleFirst published October, 2022

Pui Ying Tong, Christopher Yencha, Chiharu Ishida

Journal of Public Policy & Marketing

Retricted accessResearch articleFirst published September, 2012

Gene R. Laczniak, Patrick E. Murphy

Journal of Public Policy & Marketing

Available accessResearch articleFirst published September, 2020

Budi Setiawan, Adi Zakaria Afiff, Ignatius Heruwasto

Social Marketing Quarterly