Search results: Sage Journals

Retricted accessResearch articleFirst published December, 2005

Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification

Gianfranco Walsh, Vincent-Wayne Mitchell

Journal of Macromarketing

Available accessResearch articleFirst published January, 2020

Xiao Xiao Wu, Woo Jin Choi, JaeHong Park

International Journal of Market Research

Retricted accessResearch articleFirst published April, 2002

Valerie A. Taylor, William O. Bearden

Journal of the Academy of Marketing Science

Retricted accessResearch articleFirst published December, 2019

Marjolaine Bezançon, Denis Guiot, Emmanuelle Le Nagard

Recherche et Applications en Marketing (English Edition)

Retricted accessResearch articleFirst published November, 2001

Ingrid M. Martin, David W. Stewart

Journal of Marketing Research

Available accessResearch articleFirst published November, 2016

Luluo Peng, Tian Xie

Journal of Cross-Cultural Psychology

Retricted accessOtherFirst published February, 2004

Jing Lei, Roger Pruppers, Hans Ouwersloot [...]

Journal of Service Research

Retricted accessResearch articleFirst published October, 2025

Maria Landekhovskaya, Grant E. Donnelly, Rebecca Walker Reczek

Journal of Public Policy & Marketing

Available accessResearch articleFirst published September, 2018

Zhonglun Wang, Richard T. Stone, Ahmad Mumani [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Retricted accessResearch articleFirst published September, 1987

Cindy LaRue, H. Harvey Cohen

Proceedings of the Human Factors and Ergonomics Society Annual Meeting