Search results: Sage Journals

Retricted accessResearch articleFirst published February, 1985

Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase

Gary M. Mullet, Marvin J. Karson

Journal of Marketing Research

Retricted accessResearch articleFirst published October, 1971

C. Joseph Clawson

Journal of Marketing

Retricted accessResearch articleFirst published 2025

Yishan Zhang, Yuanyuan (Gina) Cui, Patrick van Esch

Australasian Marketing Journal

Retricted accessResearch articleFirst published March, 2005

Ayan Chandra, S. P. Mukherjee

Calcutta Statistical Association Bulletin

Retricted accessResearch articleFirst published March, 2020

Xingyue Zhang, Yuliang Yao

Production and Operations Management

Retricted accessResearch articleFirst published May, 1995

Albert C. Bemmaor

Journal of Marketing Research

Retricted accessResearch articleFirst published November, 1977

Robert W. Shoemaker, Richard Staelin, Joseph B. Kadane [...]

Journal of Marketing Research

Retricted accessResearch articleFirst published October, 2010

Bikran Jit Singh Mann, Rashmi

Asia-Pacific Journal of Management Research and Innovation

Retricted accessResearch articleFirst published February, 2006

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh [...]

Journal of Marketing Research

Retricted accessResearch articleFirst published February, 2008

Anand V. Bodapati

Journal of Marketing Research