Search results: Sage Journals

Open accessResearch articleFirst published March, 2021

From goods-dominant logic to service-dominant logic? Service,service capitalism and service socialism

Mark Tadajewski, D. G. Brian Jones

Marketing Theory

Retricted accessOtherFirst published December, 2009

Gary Warnaby

Marketing Theory

Available accessResearch articleFirst published November, 2017

Ralf Wilden, Melissa Archpru Akaka, Ingo O. Karpen [...]

Journal of Service Research

Retricted accessResearch articleFirst published August, 2012

Malcolm Wright, Deborah Russell

Australasian Marketing Journal

Retricted accessResearch articleFirst published 2026

Stephen L. Vargo, Heiko Wieland, Melissa Archpru Akaka

Journal of Service Research

Available accessResearch articleFirst published March, 2016

Per Skålén, Bo Edvardsson

Marketing Theory

Retricted accessResearch articleFirst published September, 2006

Robert F. Lusch, Stephen L. Vargo

Marketing Theory

Available accessResearch articleFirst published September, 2014

Stephen L. Vargo, Robert F. Lusch

Marketing Theory

Available accessResearch articleFirst published December, 2018

Tim Hughes, Mario Vafeas

Marketing Theory

Retricted accessResearch articleFirst published September, 2006

Roderick J. Brodie, Mark S. Glynn, Victoria Little

Marketing Theory