Search results: Sage Journals

Open accessResearch articleFirst published April, 2025

The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Prakash Singh, Lokesh Arora, Vimal Bhatt [...]

Sage Open

Retricted accessResearch articleFirst published November, 2015

Oliver Francis Koch, Alexander Benlian

Journal of Interactive Marketing

Retricted accessResearch articleFirst published February, 2014

Christian Pescher, Philipp Reichhart, Martin Spann

Journal of Interactive Marketing

Retricted accessResearch articleFirst published January, 2014

Christian Schulze, Lisa Schöler, Bernd Skiera

Journal of Marketing

Retricted accessResearch articleFirst published November, 2011

Oliver Hinz, Bernd Skiera, Christian Barrot [...]

Journal of Marketing

Available accessResearch articleFirst published January, 2022

Ida Kristine Fjelldal, Anna Kralj, Brent Moyle

Journal of Vacation Marketing

Retricted accessResearch articleFirst published August, 2007

Kirthi Kalyanam, Shelby McIntyre, J. Todd Masonis

Journal of Interactive Marketing

Free accessResearch articleFirst published January, 2010

Sanjay Kumar Kar

Vikalpa: The Journal for Decision Makers

Retricted accessResearch articleFirst published February, 2018

Zhenzhen Zhao, Damien Renard

Journal of Interactive Marketing

Retricted accessResearch articleFirst published April, 2012

Jonah Berger, Katherine L. Milkman

Journal of Marketing Research