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1-2 of 2 results for virtual destination brand experience

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Select article: Virtual destination brand experiences shaping real-world travel intentions: Evidence from global and Vietnamese discourse

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Research article

First published 2026

Virtual destination brand experiences shaping real-world travel intentions: Evidence from global and Vietnamese discourse

Thai-Ha Nguyen, Van Huy Le, Quang Tin Pham [...]

Tourism and Hospitality Research

Select article: From pixels to places: Leveraging the meaning transfer mechanism of video games to shape travel intention

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Research article

First published July, 2026

From pixels to places: Leveraging the meaning transfer mechanism of video games to shape travel intention

Yizhi Liu, Xing Luo, Meixing Li

Journal of Vacation Marketing

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