AllenbyGreg M.BlattbergRobert C.A New Theory of Direct Market TestingJournal of Direct Marketing14198724–37
2.
EhrmanChaim M.Estimating the Probability of Lists’ Rollout Success from Test ResultsJournal of Direct Marketing Research11198693–104
3.
EhrmanChaim M.MiesckeKlausToward a Structured Methodology for Evaluating and Selecting Mailing Lists for Direct MarketingJournal of Direct Marketing31198947–59
4.
EhrmanChaim M.Correcting for Regression to the Mean in list Selection DecisionsJournal of Direct Marketing42199021–34
5.
MorrisonDonald G.ColomboRichard A.An Explanation of Allenby and Blattberg's Extra-Binomial Response VarianceJournal of Direct Marketing31198930–33
6.
SilvermanBernardOn The Discrepancy between Sample and Rollout Results: What You See Is Not What You GetJournal of Direct Marketing Research111986105–115
