The Gulf Cooperation Council (GCC) comprises the Kingdom of Saudi Arabia, the Kingdom of Bahrain, and the states of Kuwait, Oman, Qatar, and the United Arab Emirates. These countries are fairly similar in terms of socioeconomic, commercial, and infrastructural development. Disappointingly perhaps, their thriving construction industries continue to score poorly in terms of sustainability. Although value management (VM) has been proposed as a potential mechanism for delivering sustainable construction projects in some countries, this idea has not yet been widely put into practice around the world. The aim of this article is to investigate this potential in the GCC countries through interviewing 17 experienced value managers from the GCC. The primary conclusion, derived from the viewpoints of these value managers, is that such an endeavor might be unviable at present, largely due to a lack of awareness with regard to sustainability issues in the GCC. Proposals are therefore provided to assist in a successful integration of sustainability into VM practices in the GCC region.
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