Market choices of a Chinese outsourcing vendor: The Case of ChilTech company

This case describes a Chinese software outsourcing vendor's struggle with its market choices, in response to the rippling effect of the global financial crisis. It also introduces Chinese software outsourcing vendors’ capability development, market conditions, and idiosyncrasies. ChiITech is representative of Chinese software vendors, in terms of its development history, environment conditions, experience of the financial crisis, and countermeasures. Students can learn about the evolution and current status of the China-Japan software outsourcing industry through this case, and more specifically how vendors make market choices in a highly volatile market.