Beyond Transactional Management: Transformational Lessons for Pharmaceutical Sales and Marketing Managers

Leadership is the core of any successful organisation. pharmaceutical sales and marketing organisations employ great managers yet far too few great leaders. With a hardening global economy, numerous pipeline challenges and massive budget cuts, ensuring a commercially successful pharmaceutical brand life requires a change from traditional management techniques to transformational leadership. This paper discusses how transformational leaders could be awakened within an organisation, and how a shared sense of trust, commitment, imagination and risk-taking can make almost anything possible.