An Ex Ante Framework for the Strategic Study of Social Utility of Sport Events

Abstract

The area of sport event tourism has been growing over the past decade, which has led to an increasing amount of research on both the economic and social impacts of sport events. Whereas a substantial number of ex post assessment frameworks for event evaluation is available, there is growing demand for process- orientated ex ante frameworks that guide the strategic study of social utility of events. To address this issue, this paper presents a framework suitable for theoretical and practical research in the area of inter-community sport events. It combines the areas of community participation, intergroup relations, social identity and event impacts in a process towards generating social development within and among communities. The ex ante framework is designed to support the strategic investigation of inter-community sport events and their contribution to social capital, social change and capacity building, and ultimately the enhancement of communities' quality of life.

Keywords

strategic event management event framework event outcomes intergroup development social development

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