With this paper we aim to analyse how new entrepreneurial strategies are emerging in the field of agricultural cooperatives within the Region of Valencia (Spain), and how these strategies are characterised through the lens of the agrarian-based rural development model. Initial results show that these strategies have the potential to strengthen the role of cooperatives in rural economic development as they add value to specific territorial resources, create new ties with other local and nonlocal actors, and diversify the economy of rural areas. Nevertheless, the cooperative (collective) nature of these organisations can also create decision-making and investment problems, as they can divide the interests of their social base.
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