North American developments in teleshopping are more numerous than those in Britain. In this paper are reviewed the experiments that have taken place and it is shown that developments of new interactive cabled services provided to the home have not been led by the retail industry. The banking, entertainment, and publishing industries are providing and using the new forms of communication. New forms of retailing have often been seen in North America ahead of those in Britain, but it is suggested that Britain may have a greater potential for the growth of teleshopping than North America.
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