The authors examine the developing role of personal business advisors (PBAs) within Business Link. Drawing on a national survey of PBAs, they highlight trends and variations in practice and perceptions relating to four key areas: the client focus of PBAs and the identification of growth firms, the nature of PBA — client relationships and factors affecting successful support, the nature of the PBAs' workload, and PBA staffing issues. The findings highlight issues that might inform future policy developments. These include most particularly, the effects of the increased commercialisation of the PBA's job and the impact of PBA turnover. Recommendations are made regarding implications for policymakers and concerning areas for future research.
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