Land's two-color method gives rise to apparent full-color perception, even though only two colors (e.g., red and gray) are used. Previous studies indicate that chromatic adaptation, color memory, and inductive effects contribute to the shifts of color perception from real to illusory colors (e.g., Kuriki, 2006 Vision Research 46 3055–3066). This paper investigates the relationship between the color shifts induced by Land images and the skewness of the luminance histogram. In Experiment 1, several Land images are created based on a yellow ball, and the magnitude of the color shifts of the images are measured. The results of Experiment 1 show a significant correlation between the magnitude of the color shifts and skewness, suggesting that skewness is critical for the color shifts. In Experiment 2, we test the hypothesis that color shifts depends on just skewness; the color shifts should be invariant even if the Land images are scrambled. However, the results of Experiment 2 demonstrate that scrambled Land images exhibit less intense color shifts, suggesting that color shifts are determined by the object's overall shape or surface gloss, not just skewness. Taken together, we conclude that both low-level visual processes, such as those associated with luminance histogram skew, and high-level cognitive functions, such as object interpretation or understanding of surface gloss, are involved in the color shift of Land images.
