Assimilation of Achromatic Color Cannot Explain the Brightness Effects in the Achromatic Neon Effect

If the mouths of the pacmen of a Kanizsa square are colored, for example red, then an illusory red transparent square is seen. In many visual theories such ‘neon color spreading’ is explained by assimilation of chromatic and achromatic color. In this paper the achromatic case was investigated. In a two-alternative forced-choice task thirty observers judged the brightness of achromatic neon figures. The results suggest that assimilation of achromatic color inside and/or outside of the illusory figures cannot explain the brightness effects seen in achromatic neon color spreading. Although these displays may produce assimilation, it appears that contrast (perhaps acting nonlocally) is a stronger influence on their perceived brightness.