Surface Cues Reduce the Latency to Name Rotated Images of Objects

Jolicoeur (1985, Memory & Cognition 13 289–303) found a linear increase in the latency to name line drawings of objects rotated (0° to 120°) from the upright (0°) in the initial trial block. This effect was much shallower in later blocks. He proposed that the initial effect may indicate that mental rotation is the default process for recognising rotated objects, and that the decrease in this effect, seen with practice, may reflect the increased use of learned orientation-invariant features. Initially, we were interested in whether object–colour associations that may be learned during the initial block, could account for the reduced latency to name rotated objects, seen in later blocks. In experiment 1 we used full-cue colour images of objects that depicted colour and other surface cues. Surprisingly, given that Jolicoeur's findings were replicated several times with line drawings, we found that even the initial linear trend in naming latency was shallow. We replicated this result in follow-up experiments. In contrast, when we used less-realistic depictions of the same objects that had fewer visual cues (ie line drawings, coloured drawings, greyscale images), the results were comparable to those of Jolicoeur. Also, the initial linear trends were steeper for these depictions than for full-cue colour images. The results suggest that, when multiple surface cues are available in the image, mental rotation may not be the default recognition process.