Does thirst make you more likely to think you see water? Tales of thirsty desert travelers and oasis mirages are consistent with our intuitions that appetitive state can influence what we see in the world. Yet there has been surprisingly little scrutiny of this appetitive modulation of perception. We tested whether dehydrated subjects would be biased towards perceptions of transparency, a common property of water. We found that thirsty subjects have a greater tendency to perceive transparency in ambiguous stimuli, revealing an ecologically appropriate modulation of the visual system by a basic appetitive motive.
BohilC JMaddoxW T, 2001“Category discriminability, base-rate, and payoff effects in perceptual categorization”Perception & Psychophysics63361–376
3.
BrainardD HFreemanW T, 1997“Bayesian color constancy”Journal of the Optical Society of America, Series A141393–1411
4.
BrunerJ SGoodmanC C, 1947“Value and need as organizing factors in perception”Journal of Abnormal Social Psychology4233–44
5.
EpsteinS, 1961“Food-related responses to ambiguous stimuli as a function of hunger and ego strength”Journal of Consulting Psychology25463–469
6.
FreemanW T, 1994“The generic viewpoint assumption in a framework for visual perception”Nature368542–545
7.
GregoryR L, 1997Eye and Brain5th edition (Princeton, NJ: Princeton University Press)
8.
HaggardE ARoseG J, 1944“Some effects of mental set and active participation in the conditioning of the autokinetic phenomenon”Journal of Experimental Psychology3445–59
9.
von HelmholtzH, 1867/1962Treatise on Physiological Opticsvolume 3 (New York: Dover, 1962); English translation by SouthallJ P C for the Optical Society of America (1925) from the 3rd German edition of Handbuch der physiologischen Optik (first edition published in 1867, Leipzig: Voss)
10.
KitazakiMShimojoS, 1996“‘Generic-view principle’ for three-dimensional-motion perception: Optics and inverse optics of a moving straight bar”Perception25797–814
KnillC DRichardsW (Eds), 1996Perception as Bayesian Inference (Cambridge: Cambridge University Press)
13.
LevineRCheinIMurphyG, 1942“The relation of the intensity of a need to the amount of perceptual distortion: A preliminary report”Journal of Psychology13283–293
14.
McClellandD CAtkinsonJ W, 1948“The projective expression of needs: I. The effect of different intensities of the hunger drive on perception”Journal of Psychology25205–222
15.
MasinS C, 1997“The luminance conditions of transparency”Perception2639–50
16.
MetelliF, 1974“The perception of transparency”Scientific American230(4) 91–98
17.
NakayamaKShimojoS, 1992“Experiencing and perceiving visual surfaces”Science2571357–1363
18.
ProshanskyHMurphyG, 1942“The effects of reward and punishment on perception”Journal of Psychology13295–305
19.
SanfordR N, 1936a“The effects of abstinence from food upon imaginal processes: A preliminary experiment”Journal of Psychology2129–136
20.
SanfordR N, 1936b“The effects of abstinence from food upon imaginal processes: A further experiment”Journal of Psychology3145–159
21.
SchaferRMurphyG, 1943“The role of autism in a visual figure – ground relationship”Journal of Experimental Psychology32335–343