Perceptual Distinctiveness and Proactive Interference in the Primacy Effect

When subjects monitor a list of verbal items for one item which is to be selected and remembered, they are more likely to recall the critical item if it is the first member of the list than if it is presented towards the centre of the list. The present experiment examined the possibility that this primacy results from an accumulation of proactive interference from incidentally processed early members of the list which would cause a decrement in the recall of later members. By changing the semantic category of the list members before presentation of the critical item any accumulated interference would have been released, but this procedure produced no weakening of the primacy effect and so the interference theory of primacy was not supported. An alternative explanation of the effect was discussed in which it is assumed that the first member of a series is perceptually distinct from central members.