Strategic Associative Priming in the Lexical Decision Task

Two experiments explore the nature of prelexical expectancy processes in the lexical decision task. The strength of the prime-target relationship and the size of the associative set defined by the prime were manipulated in both experiments. In Experiment 1, the proportion of strong relative to weak primes induced subjects to include strong and weak candidate words in their expectancy set, whereas in Experiment 2 that proportion attempted to induce subjects to include mainly strongly related words. Results showed that priming depended on whether the primes were included in the set. Thus, in Experiment 1 facilitation was obtained for both strong and weak primes, whereas in Experiment 2 the facilitation of weak primes depended on the size of the associative set defined by the prime. Results are discussed within a theoretical framework that includes prelexical expectancy processes in the lexical decision task.