Abstract
Over the past decade, assumptions have been made and unmade about what officials can expect of average people confronting a bioterrorist attack or other major health incident. The reframing of the public in national discourse and doctrine from a panic-stricken mob to a band of hearty survivors is a positive development and more realistic in terms of the empirical record. So, too, is the realization that citizen contributions to national health security encompass not only individual preparedness and volunteerism but also mutual aid and collective deliberation of the tough choices posed by health disasters. In projecting what needs to occur over the next 10 years in biosecurity, 2 priority challenges emerge: retaining the lesson that a public prone to panic, social disorder, and civil unrest is a myth, and building an infrastructure to bolster the public's full contributions to health emergency management.
The notion that citizens have a positive and consequential role to play in managing public health and other disasters seems obvious today, but this was not always so. Neither was the idea that people could be resilient—that is, capable of coping with, rebounding from, and even experiencing positive growth as a result of a disaster. Chronicled here, then, are the diverse ways in which the public's role in a health emergency has been imagined, taking into account important historic events, policy milestones, and programmatic initiatives over the past 10 years. Neither a comprehensive nor strictly linear history, this broad brush picture documents the transformation in basic assumptions about the citizenry's ability to cope with a health disaster. Once considered a hindrance to the official response, the public is now seen as a critical ally. No small feat, this shift in collective thinking nonetheless represents only a partial victory for biosecurity and the country. If the past decade has been about defining a genuine role for citizens in public health emergency management, then the next decade must be about fully institutionalizing that role. That is, the same methodical and material effort to achieve other critical public health preparedness capabilities such as biosurveillance, medical surge, and medical countermeasure dispensing must be applied to community engagement.
Panicky Mob
“How will the public react to a biological attack?” was a question underpinning many conversations in the late 1990s among U.S. national security, public health, and medical authorities about the bioterrorist threat and the best ways for managing its consequences. Responsible for protecting the population's health and safety, these professionals focused principally on the potential for widespread psychological and social disturbances brought about by a terrorist attack with unconventional weapons. 6 As a result, terrorism-related literature, professional discourse, and response exercises tended to cast the public as emotionally vulnerable as well as prone to panic, social disorder, and civil unrest. Rare was the viewpoint that the public could play a more productive role in the context of an attack involving weapons of mass destruction (WMD). 7 Such thinking had direct parallels to early civil defense when programs were explicitly designed to control panic; in the minds of security planners, the terror that the public might experience with an atomic attack was seen to be as problematic as the destructive weapon itself.8-10
Included with the 1997 articles in the Journal of the American Medical Association on the medical and public health aspects of the bioterrorist threat was a thoughtful article on the probable psychological impacts. 11 Here, as in other period literature, the central concern was maladaptive responses by the public.11,12 Among the “common psychosocial responses” following an act of bioterrorism cited were horror, anger, panic, magical thinking about microbes and viruses, fear of contagion, anger at terrorists, scapegoating, paranoia, social isolation, demoralization, and loss of faith in social institutions. 11 The authors identified effective risk communication as one possible intervention to protect against some of these effects. Nonetheless, fully absent from their analysis was any discussion of possible constructive reactions such as humanitarianism, hopefulness, resilience, resourcefulness, and reasoned caution, as well as the frequency with which these positive reactions might occur. 6
National meetings convened in the same time frame reflected a similar mindset. In a July 2000 HHS and Department of Defense (DOD) conference on the behavioral and mental health aspects of bioterrorism, attendees concurred that “[a] swift and effective response by public officials to a bioterrorist attack can prevent negative consequences (e.g., panic, stigma, scapegoating) and promote responsible behavior by citizens (e.g., staying away from contaminated areas).”13(pxiii) They also recommended further research on mass behaviors, including “actions and settings which increase/decrease hysteria, evacuation, rioting, and panic.”13(pxix) In December 2000, the DOD and the Federal Bureau of Investigation (FBI) convened a workshop on “human behavior and WMD crisis/risk communication,” focusing panels on the following questions: “How can public panic/fear be lessened?” “How can the public be persuaded to take appropriate action and to avoid inappropriate actions?” “Who among responders and the public are at higher risk of adverse psychological effects and how can such effects be prevented or mitigated?”14(ppi-ii)
Commonly woven into the narratives or “scenarios” structuring early awareness-raising tabletop exercises were expectations of societal breakdown in the context of a bioterrorist attack. In Biowar, the first nationally televised tabletop featured on Nightline in October 1999, a panel of city authorities contemplated aloud the response challenges of an anthrax release in a crowded subway system and the resulting outbreak of 65,000 cases.
15
The expressed priority concern for both the police commissioner and the mayor was “panic.” The mayor, in fact, pondered the need to bring in federal troops during the crisis, explaining:
I've got to stabilize the population because I think … no matter how much information—there's widespread panic. There are people that are storming hospitals. There are people that are breaking into doctors' offices. I think no matter what you say from the mayor's posture, you've still got to stabilize the population from a panic point of view.
15
The Biowar broadcast featured riot scenes with looted drug stores and other sites that might store antibiotics. In May 2000, a $3 million drill known as TOPOFF was held to test the readiness of top government officials to respond to multiple unconventional terrorist attacks; mock civil unrest unfolded in one scenario as people, learning of a plague attack, scrambled to get scarce life-saving antibiotics. 16 Rioting, self-serving, panic-stricken mobs, too, were featured in the June 2001 Dark Winter Exercise, in which 12 former senior officials simulated National Security Council deliberations in reaction to a covert smallpox attack and a vaccine shortage. 17 Among the information “briefed” to tabletop participants was a mock news report on violence erupting at vaccination sites, with one riot in Philadelphia leaving 2 people dead. 17
Arguably, by anticipating the adverse reactions of the public to bioterrorism, authorities could better consider ways to reduce their occurrence and severity.11-14 Nonetheless, an exclusive focus on negative psychosocial impacts possibly fostered expectations that these constituted the population's prevailing response. 6 Scenario typecasting of citizens in one-dimensional roles—as mass casualties or as panicked mobs fleeing stricken areas or obtaining scarce medical resources through violence—might have prepared policymakers and emergency professionals for the “worst,” encouraging them to think through every contingency. 6 Yet, such plotlines did not likely inspire thoughtful planning for people's adaptive, pro-social reactions. Instead, they may have helped perpetuate an image of the public as consumed by antisocial behavior, something refuted by extensive sociological research into natural and technical disasters18-20 and by detailed accounts of infectious disease outbreaks.21-23
Able Volunteer
Whatever notions policymakers and emergency professionals may have held about public reactions to hypothetical biological and catastrophic terrorist attacks, they were confronted with very real events and behaviors in the fall of 2001.
Social cohesion rather than social disarray characterized public reactions even before the World Trade Center (WTC) twin towers collapsed. An estimated 17,400 people were in WTC Towers 1 and 2 at the time the attacks occurred, and more than 14,000 were estimated to have successfully evacuated the buildings. 24 The congressionally mandated study of the WTC evacuation indicated that fully 99% of the occupants below the floors of impact successfully evacuated 25 —this despite inconsistent instructions. 26 Evacuees most frequently cited assistance from co-workers, emergency responders, and photo-luminescent markings in the stairwell as aiding their departure. 25 Indeed, individuals risked their own lives assisting mobility-impaired colleagues. 25 Gathering personal items (eg, keys, files), searching for a friend or co-worker, and making sure that others were able to leave were the first actions people most often took before deciding to leave the buildings. 26
Creative coping and mutual aid similarly marked collective behavior as lower Manhattan residents and commuters sought refuge from the destruction and the polluted and suffocating air. Immediately after the attack, members of the tenants' association for the Independence Plaza housing complex just north of the WTC towers self-organized to perform a critical public safety function when many police had been called away.
6
These residents helped orient and direct the streams of people running away from the collapsed structures through the Independence Plaza area. By 11:00
The catastrophic destruction and loss of life, the broad exposure provided to the tragedy via televised reports, and the national security implications of a terrorist attack triggered immense levels of volunteerism and charitable giving. 28 In New York City, those who could converged on the scene of disaster to aid the search-and-rescue efforts and the longer-term recovery; others did what they could from afar.6,28,29 On September 11, an estimated 500 potential blood donors arrived at St. Vincent's Hospital and Medical Center, the trauma facility nearest to Ground Zero, and organized themselves by blood type using makeshift cardboard signs.6,30 In the following weeks, national blood collection rates were several times their normal levels, with first-time donors accounting for 50% of all contributions, in comparison to the usual 20%.6,31 Two weeks after the attacks, 59% of Americans—and a higher percentage of New Yorkers—reported that they had donated or attempted to donate blood, made charitable donations, and/or performed extra volunteer work. 32
Volunteerism in New York City demonstrated people's resourcefulness in organizing humanitarian efforts. Unions, churches, tenant associations, professional societies, businesses, and many other non-disaster groups used their existing communication and organizational structures to channel a collective desire to help.6,28,33 The American Red Cross (ARC) and the Salvation Army also activated their trained, highly structured disaster volunteer membership and coordinated with unaffiliated individuals who wanted to help. 6 By 2½ weeks after the attacks, the Red Cross had approximately 22,000 offers of assistance and had processed 15,570 volunteers. 29 ARC and affiliate groups such as the Church of the Brethren supported the Disaster Assistance Service Center, which aided displaced families and workers; the Family Assistance Center, which offered resources to families of the missing and deceased; and the Respite Centers that provided food and resting places for rescue workers at Ground Zero. 29
As a result of this national burst of volunteer spirit, President George W. Bush announced in his 2002 State of the Union address the creation of the USA Freedom Corps—a vehicle “to connect Americans with more opportunities to serve their country and to foster a culture of citizenship, responsibility, and service.” 34 Part of this initiative, the Citizen Corps, was launched to facilitate individuals' contributions to the safety and security of their hometowns. Citizen Corps Councils—local coordinating bodies to bring together leaders from government, businesses, nonprofits, advocacy groups, and faith and community organizations—were a new platform to develop community emergency plans, encourage volunteerism via federal partner programs, conduct public outreach and education, and offer training and participation in exercises. 35 Citizen Corps volunteer programs today include the Fire Corps, Volunteers in Police Service (VIPS), USAonWatch-Neighborhood Watch, and the Community Emergency Response Team (CERT) and Medical Reserve Corps (MRC) programs. 35
The concept of an MRC program—which, as of December 2011, included a national network of 973 units and 203,673 volunteers 36 —originally grew out of the experience of a cadre of medical volunteers responding to the NYC mayor's request for physicians to help at Ground Zero. 37 They arrived at the chaotic Stuyvesant Triage Center (normally a school), organized themselves, and began to triage and treat injured search and rescue workers. From this grew the idea that the city and perhaps the nation could use trained and prepared volunteers to supplement emergency medical and public health response efforts. This compelling notion, coupled with the realization during the soon-to-follow anthrax attacks that any large-scale mass dispensing/mass vaccination would require volunteers, was the impetus for the MRC's formation. 37 Since then, MRC volunteers—both medically and non-medically trained—have played important roles during disasters including Hurricanes Katrina, Rita, Gustav, and Ike, 38 and during more routine public health events like immunization drives, health fairs, and screenings for high blood pressure and kidney disease. 39
Attuned Audience
The pro-social, problem-solving stance of most people in reaction to the WTC and Pentagon attacks belied expectations of social mayhem and self-serving behavior in the context of catastrophic terrorism. Communication failures on the part of authorities during the response to the soon-to-follow anthrax letter attacks further called into question the prevailing notion of the public as a panicky mob. That is, the hard-earned lesson from the fall of 2001 that sharing timely, substantive information with the public is essential to outbreak containment helped shift thinking of the public from a problem to be managed to a constituency to be served: anxious people understandably in need of knowledge about what the danger is and what to do about it.
Shocked by evidence of vulnerability to attack, alerted to the possibility of future hostility, and confronted by the devastation and disruption of terrorism, many people wondered following the 9/11 attacks what to expect and what they and the government should do about a possible bioattack. 6 Despite the public's strong appetite for authoritative and personally relevant knowledge, however, political and public health officials engaged in a restrained communications campaign at the outset of the anthrax crisis.40,41 Predicated on the need to avoid panic, this approach unintentionally diminished the credibility of some officials. The iconic failure, and that which initiated a steady stream of criticism beginning in late September, was over-reassurance by the Secretary of HHS on government readiness to handle a biological attack, as well as underestimation of the significance of the first anthrax death.40,41
Other communication missteps during the anthrax response, which have been detailed and debated elsewhere, included the absence early on in the crisis of highly visible spokespersons expert in the medical and public health implications of the unfolding bioterrorist incident; the initial void of information for civilians on how to cope with the threat of additional terrorist attacks; the shifting of public health protocols regarding patient screening and prophylaxis, with insufficient transparency in the reasons why; the lack of robust linkages between the public health sector and private physicians, the experts to whom many people turned for protective guidance; and insufficient sensitivity to the complex trust factors arising in public health interactions with minority members of the postal workforce.41-45
As a result, a number of critical analyses and guidebooks for officials on successful communications with the media and the larger public began to emerge in the wake of the anthrax letter attacks. In 2002, the Substance Abuse and Mental Health Service Administration released Communicating in a Crisis: Risk Communication Guidelines for Public Officials. 46 That same year, the Centers for Disease Control and Prevention (CDC) released Crisis and Emergency Risk Communication, the core text of a training course—now much expanded—for state and local health public information officers, first responders, healthcare professionals, and others. 47 A robust academic literature evaluating the communication practices and challenges of the anthrax response, as well as proposing “lessons learned” and “best practices” for the future, was also established.48,49
Also, in response to the events of 2001, the federal government took swift and strong measures to reinvigorate the U.S. public health infrastructure by way of the Public Health Security and Bioterrorism Preparedness and Response Act of 2002. 50 This act established the system of federal grants to state and local health departments to upgrade their readiness and response capabilities for bioterrorism and other public health emergencies. In the CDC guidance issued with this funding, “risk communication and health information dissemination” were singled out as 1 of 7 priorities for practitioners. 51
Underscoring the health security role of an informed public was the nation's first biodefense strategy, Homeland Security Presidential Directive 10: Biodefense for the 21st Century (HSPD-10). 52 Released in April 2004, HSPD-10 argued that “[t]imely communication with the public … can significantly influence the success of response efforts including health- and life-sustaining interventions.” 52 The reauthorizing legislation for the federal preparedness grants (ie, the Pandemic and All Hazards Preparedness Act of 2006, or PAHPA) reaffirmed that same role by naming risk communication and public preparedness as “essential public health security capabilities.” 53
Practical investments in improved risk communication capability made their mark over the long term. The response to the 2009 H1N1 influenza pandemic suggested a significant break from the prevailing communication practices during the anthrax scare when guidance on citizen protective measures was judged late in coming and inscrutable when it did.54,55 During the pandemic, the U.S. government relied on all manner of media to disseminate educational materials on preparedness and self-protection.56,57 The GAO found that, according to public surveys and its poll among state officials and professional associations, CDC's pandemic public communication campaign was largely considered effective. 58
Agency officials attributed this in part to the decision to be transparent and open with the public about both known and unknown information. 58 Another study revealed that a majority of state and local health departments provided online information about the H1N1 pandemic within 24 hours of the declaration of a public health emergency, with smaller local health departments being the least successful in this effort. 59 Nonetheless, significant gaps remained in the ability of public health officials to reach minority segments of the population at risk for increased morbidity and mortality during the pandemic.60,61
Self-Reliant Stockpiler
Another notional public emerging in the aftermath of fall 2001 was the self-reliant stockpiler: individuals prepared to take care of themselves and their families by putting together a plan and emergency “kit” and by becoming versed in unconventional threats and self-protective actions. Storing essential goods and being self-sufficient until the professionals arrive have long been tenets in the fields of emergency management and civil defense.8-10 The extraordinary events of 2001, however, heightened the perceived urgency of this advice, both generally and in the context of WMD terrorism. In fact, in the aftermath of the 9/11 attacks, all levels of government, but especially the federal government, were highly criticized for the initial void of official guidance on civilian self-protection—a void that existed despite government warnings about the potential for additional terrorist attacks.54,55,62
Inhibiting some officials from issuing clearer guidance on terrorism-related personal preparedness and response measures was worry that doing so would instigate public panic and undercut the political message that the government was doing everything it could to protect the country.55,62 One Washington Post reporter, driven by her own search for authoritative guidance and by reader demand, queried contacts at HHS and FEMA about what “the average citizen should do to prepare.” 55 During her investigation, she asked Anthony Fauci, the director of the National Institute of Allergy and Infectious Diseases, who had emerged as a medically authoritative voice during the anthrax scare, “Why doesn't the government tell us more?” In his reply, he explained, “There is a delicate balance between the government giving guidance and alarming people into a state of paralytic anxiety.” 55 Such a dilemma—no doubt seen as genuine by many authorities—nonetheless was based on unsubstantiated fear, given what is known about actual behavior and communication needs in a crisis.18-20
In light of the U.S. government's perceived reticence to lead the development and delivery of authoritative guidance on citizen preparedness, others stepped in—many with Alfred P. Sloan Foundation support. In 2002, Senator Bill Frist released his own practical guidebook for the public, When Every Moment Counts: What You Need to Know about Bioterrorism from the Senate's Only Doctor. 63 Sponsored by Sloan, RAND carried out a study to develop guidance for average citizens to complement terrorism readiness efforts at local and federal levels. 64 The final text, released in 2003, Individual Preparedness and Response to Chemical, Radiological, Nuclear, and Biological Terrorist Attacks, was accompanied by a “quick guide” and portable reference card. 64 Another Sloan grantee, the Center for Strategic and International Studies, issued strategic recommendations in 2003 on “civil security”—that is, the “ability of Americans to recognize danger, limit damage, and recover from terrorist attacks,” along with a detailed catalogue of personal protective actions. 65
February 2003 marked the launch of “Ready,” a national public service advertising campaign and website (www.ready.gov), the result of a collaborative effort among DHS, the Advertising Council, and the Sloan Foundation to “educate and empower American citizens to prepare for and respond to potential future terrorist attacks.” 66 Ready.gov has since grown in mission, now addressing natural, technological, and terrorist hazards; advising on the full disaster cycle including recovery; reaching a broad audience across 12 different languages; readying businesses; and providing materials for children. Advance planning and self-reliance are now applied to the whole of civil society and commercial enterprise. In 2006, the National Strategy for Pandemic Influenza: Implementation Plan provided preparedness checklists for individuals, families, businesses, schools, and faith- and community-based organizations. 67 In 2008, as a result of 9/11 Commission findings, DHS moved to establish common criteria for private sector preparedness and a voluntary certification program now known as PS-Prep. 68
Since 2001, pollsters, researchers, and emergency professionals have steadily queried Americans as to whether they have taken basic steps to prepare for the unexpected; these professionals also have investigated motivators and barriers to citizen preparedness. 69 Even the dramatic consequences of Hurricanes Katrina and Rita, some surveys indicated, were not enough to raise the numbers of prepared citizens significantly.70,71 In December 2006, to help reverse this trend, the Council for Excellence in Government released the Public Readiness Index and the online RQ (Readiness Quotient) Test, developed in collaboration with DHS, the American Red Cross, and the Sloan Foundation. 72 With a simple measurement tool, the developers argued, citizens could independently assess their preparedness, recognize their accomplishments, and set goals where more effort was needed. 72
Exhortations on individual and family preparedness, nonetheless, have had uneven success. Behavioral experts note that many people believe that a disaster will not really happen, and if it does, it will happen to other people. People's perceptions of “being safe” are reinforced every day that a disaster does not occur, undercutting any incentive to prepare. 73 Historical evidence suggests, in fact, that experiencing a disaster may be the strongest motivator for people to prepare. 73 At the same time, federal calls for citizens to prepare have been met with some skepticism, as indicated by the comedic ridicule directed at DHS Secretary Tom Ridge in 2003 for encouraging people to stock up on duct tape and plastic sheeting to seal windows in case of a biological or chemical attack 74 and at HHS Secretary Mike Leavitt in 2006 for advising people to put cans of tuna and powdered milk under their beds to prepare for an influenza pandemic. 75
Despite some cause for derision, reasonable arguments still support the idea of a public equipped to make do on its own. Becoming more knowledgeable about unconventional threats may reduce the shock value of otherwise dread-inducing hazards such as chemical, biological, and radiological weapons. 11 Family emergency plans target a meaningful solution to the worry and uncertainty about the welfare of loved ones in disasters. Gathering flashlight, crank radio, nonperishable foods, routine medications, and other “basics” is a human-scaled task with real material value, depending on the circumstances. 76 Lastly, every self-sufficient individual and household eases the burden of emergency professionals who have to protect an entire population, allowing them to target resources to those most in need. 77
Policymaking Partner
The initial view of the public in the context of a biological attack as, at best, getting in the way of the professionals and, at worst, constituting a secondary disaster, was in keeping with much of the thinking in the history of North American civil defense as a quasimilitary activity. As such, the organizational emphasis had been on a chain of command among authorized personnel and on centralized decision making and communications.78,79 Disaster planning, by and large, was seen as something done for, not with the community.79-81
At the same time, the risk communication model promoted in the wake of the anthrax scare was reminiscent of a command-and-control approach. How state and local health agencies spent their preparedness grants suggested an understanding of the public as a passive receptor for directives issued by knowing officials and channeled by mass media. Surveys of health departments indicated that the preparedness grants early on had supported the hiring of public information officers to interface with journalists and the training of designated spokespersons in risk communication.82-84 As one public health preparedness observer noted, however, much still remained to be done in terms of building direct, long-term relationships with the public, businesses, and faith-based organizations. 85
The concept of the public as policymaking partner grew alongside and in many respects in reaction to the idea of the public as merely the recipient of government directions. The Working Group on “Governance Dilemmas” in Bioterrorism Response, convened by the Johns Hopkins Center for Civilian Biodefense Studies in 2003 with Sloan and DHS support, encouraged authorities to support the public's own active role in remedying a health emergency and to situate public communications within a broader understanding of the societal dilemmas that could be anticipated with bioattacks, based on past epidemics. 86 Among the group's charge to governors, mayors, and health officers was “… approaching the public as a capable ally, not a problem that needs managing; keeping response transparent through open channels with the media and a community's other trusted sources; prioritizing voluntary compliance among the many over coercion of the few; advancing equity in access to emergency resources; [and] sharing difficult decisions when they arise. …”86(p36)
Similarly, in 2004, the New York Academy of Medicine's Redefining Readiness study argued that emergency planners had been focusing a great deal on public education and risk communication but not sufficiently listening to the public about its own concerns, priorities, and potential barriers to acting on government instructions. 87 Study findings suggested that current planning assumptions about public reactions to a smallpox outbreak or dirty bomb explosion did not reflect people's experiences and perspectives and that greater inclusion of the American public in terrorism preparedness plans was necessary. 87 The initiative developed community demonstration projects as well as a suite of practical tools through which residents could contribute their essential knowledge to emergency preparedness efforts. 88
Public inclusion and community-based collaboration in emergency planning efforts, too, were the goals of the Ready, Willing, and Able Act (HR 3565), federal legislation introduced by mental health advocate Rep. Patrick J. Kennedy (D-RI) in July 2005 and then again as HR 1891 in April 2007.89,90 Drafted and promoted with the support of staffer Michael Barnett, a psychiatrist, the act laid out the empirical evidence for public resilience in disasters as well as strategic plans for “the American public to have a direct and influential role in developing and reviewing community disaster preparedness, response, recovery, and mitigation plans. …” 89 Unfortunately, the bill did not advance far.
The devastating impacts of Hurricanes Katrina and Rita in 2005 underscored the importance of assuring the social acceptance and practical feasibility of emergency plans to protect the population, especially groups proven to be more vulnerable in disasters. For instance, the highway-based evacuation plan for New Orleans was, on the one hand, considered a major success in that more people were able to leave the city in a shorter time than was thought possible. 91 On the other, many people in low-mobility groups were stranded—namely, the poor, the socially isolated, and the frail; those with no car, no money for gas to fuel a car, or no license or insurance to rent a car; those who were worried about losing a job if they left town; those who were not poised to receive and interpret warnings; and those who were elderly or frail or who had to care for an elderly or frail person.91,92
Having witnessed the shocking and broad effects of Hurricane Katrina, public health professionals took actions they hoped would prevent the disproportionate impact of future disasters. Public Health Seattle and King County (WA), for example, established the Vulnerable Populations Action Team (VPAT) in 2006 to work collaboratively with community-based organizations that serve vulnerable populations to ensure the continuity of this safety net in emergencies, to exchange emergency information with hard-to-reach populations, and to advocate on behalf of vulnerable groups for greater consideration in emergency preparedness. 93
In 2006, at the federal level, health policy staff in Senator Lieberman's (I-CT) office prepared the draft bill, the Public Health Emergency Preparedness Community Engagement Act, “to improve public involvement in preparedness for and response to bioterrorism and other public health emergencies and disasters.” Among the bill's objectives was disbursing community engagement practices and training grants that would help strengthen state and local disaster planning for special needs populations. While the bill was never introduced, the analytic and advocacy efforts behind it led to a successful amendment to PAHPA creating the Office of At-Risk Individuals under the new HHS Assistant Secretary for Preparedness and Response. This office was charged with advising public health agencies on the needs of at-risk individuals in federal, state, and local preparedness and response strategies. 94
In the wake of Katrina, public health officials also stepped up efforts to address the enhanced risk of certain subgroups to the effects of a potential pandemic influenza, the national planning for which was already under way. In 2007, with support from CDC, the Association for State and Territorial Health Officials began developing model guidance on the protection of vulnerable populations in a pandemic, relying on input from public engagement meetings with members of at-risk populations and their service providers and with national organizations working with at-risk populations. 95 A top planning recommendation was “collaboration with and engagement of at-risk populations”—that is, ensuring that “at-risk individuals shape the pandemic influenza planning and policies that affect their lives.”95(pp3-4)
Pandemic flu planning, in contrast to early bioterrorism response planning, was marked by strong arguments for providing members of the public with the opportunity to weigh in on key preparedness policy decisions—in particular, those with a strong ethical component.96-98 Collaborative problem solving on federal health policy in the pandemic flu context was piloted in the form of public deliberations among citizens at-large and national stakeholders in 2005 about the best, early use of limited vaccine 99 and in 2006 about the economic and social tradeoffs associated with community mitigation measures. 100 Select state and local jurisdictions also conducted their own public engagement exercises,101,102 some funded with federal preparedness funds explicitly set aside to implement promising practices for involving the public in the policymaking process. 103
Resilient Survivor
Though perhaps not yet conventional wisdom among all practitioners and policymakers, the idea that the U.S. public plays an essential role in disaster and epidemics and has a rightful claim on the direction of emergency plans has still managed to crowd out earlier assumptions of the public as panicky, selfish, disorderly, and potentially violent. In fact, key federal documents on emergency preparedness, response, and recovery policy increasingly have embraced the notion of community resilience, the capacity of people to adapt to and “bounce back” after a major disruptive or destructive event. A burgeoning literature on resilience104-107 is making its way into policymaking circles, now eager to enlist individuals, civil society, and private industry in the larger societal effort to reduce disaster-related losses. (Nonetheless, some adherents to the panic myth may continue to hold out, especially when doing so serves institutional interests.108,109)
Released in October of 2007, Homeland Security Presidential Directive 21: National Strategy for Public Health and Medical Preparedness (HSPD-21) identified community resilience as one of the “four most critical components of public health and medical preparedness,” alongside biosurveillance, countermeasure distribution, and mass casualty care.
110
Community resilience was 1 of the 2 top goals in the 2009 National Health Security Strategy,
1
the implementation plan for which saw strength in:
• Community members, including at-risk groups, who are knowledgeable about health threats, what to do, and where to seek out help; • Faith-based organizations, private businesses, and NGOs with community ties that are integrated into emergency planning; and • Social networks that are adept at disseminating risk information and aiding community members in response and recovery.
2
In March 2011, the CDC issued Public Health Preparedness Capabilities: National Standards for State and Local Planning to aid state and local health departments when forming strategic plans, setting priorities, and measuring progress. 111 At least 4 of the 15 capabilities related to citizen and civil society contributions, with “community preparedness” (a named “community resilience” capability) presenting the most robust agenda. Among the steps to strengthen this capability, state and local planners were advised to: (1) convene coalitions that include business as well as community- and faith-based partners; (2) incorporate community input into emergency operations plans and into problem-solving sessions; (3) provide occasions for volunteers to participate in safety efforts year round and to help maintain health services during an incident; and (4) identify community leaders who can serve as trusted spokespersons to deliver public health messages.
Conclusion: What's Next?
Over the past decade, assumptions have been made and unmade about what officials can expect of average people confronting a bioterrorist attack or other major health incident. The reframing of the public in national discourse and doctrine from a panic-stricken mob to a band of hearty survivors is a positive development and more realistic in terms of the empirical record. So, too, is the realization that citizen contributions to national health security encompass not only individual preparedness and volunteerism but also mutual aid and collective deliberation of the tough choices posed by health disasters. In projecting what needs to occur over the next 10 years in biosecurity, 2 priority challenges emerge: retaining the lesson that a public prone to panic, social disorder, and civil unrest is a myth, and building an infrastructure to bolster the public's full contributions to health emergency management.
Though present doctrine supports the idea of community resilience to a health emergency, the potential still exists for the strong return of thinking about people as an unstable menace to suppress. In spite of accumulated evidence to the contrary, belief in mass panic and social breakdown in disasters and epidemics lingers in the U.S., fueled in part by Hollywood blockbusters and distorted news reports on disaster behaviors.112,113 The latest incarnation of such imagery exists in Contagion, a heavily viewed 2011 film that has been lauded by some health authorities as having a strong scientific base. 114 While the depictions of viral mutation and epidemiology may ring true, the societal response does not. Such exaggerations of mayhem and violence are problematic not simply because they are erroneous, but because belief in them has the potential to influence individual, organizational, and government responses. 112 Coercive forms of epidemic management become defensible when people are defined as a problem to control, rather than an ally in caring for the sick and preventing the spread of disease.115,116
If, as the National Health Security Strategy sets forth, community resilience is 1 of the country's 2 top health security goals, then we need to recommit to strengthening the public health infrastructure, this time with an emphasis on hiring, training, and assigning sufficient staff to partner with the public in emergency preparedness, response, and recovery. No other public health preparedness capability—whether biosurveillance, medical countermeasure dispensing, or medical surge—is treated as if it were an organic process that will somehow happen on its own. 117 The March 2011 Public Health Preparedness Capabilities guidance charts a good path forward. Yet, enough dedicated people—with leadership's support—are still needed to develop an engagement strategy, cultivate relationships with community- and faith-based groups, conduct broad public outreach and communication, mobilize volunteers, and involve the public in preparedness policymaking. Now that a consensus has seemingly emerged around what constitutes a genuine role for citizens in a public health emergency, the country must move forward in expanding the institutional base to realize this vision.
