Why Does Half the World's Population Have a Mobile Phone? An Examination of Consumers' Attitudes toward Mobile Phones

Abstract

This study investigated consumers' attitudes toward and uses of mobile phones via self-report questionnaires in 3,021 Chinese participants ranging from 15 to 65 years old. Confirmatory factor analysis suggests that consumers' attitudes toward mobile phones are composed of three dimensions: sense of security, sense of self-character extension, and sense of dependence. Correlational analyses found all mobile phone attitudes correlated to mobile phone uses.