Abstract
Introduction
In 2010 over one-third of U.S. adults were obese (body mass index [BMI] ≥30 kg/m2). 1 Prevalence of obesity is especially concerning because of its well-known association with increased risk for chronic health conditions such as diabetes mellitus, risk which can be mitigated with weight loss. 2 Key elements for weight-loss programming include provision of education and support for improving dietary self-management, increasing participants' repertoire of general problem-solving and behavior change skills, and increasing social support. 3 –6 Several studies have successfully demonstrated information technology (IT)-based delivery of these elements. 4,7 IT approaches have been successfully trialed in targeted populations, such as for preventing weight gain among first-year college students and among pregnant women with gestational diabetes. 8 –10 Phone and tablet applications (“apps”) may be particularly helpful insofar as encouraging participant engagement. 11
It has been argued that interventions targeting the individual alone will likely be less effective than approaches that treat weight loss and health behavior change from a relational perspective.
12
To this end, commercial weight-loss and fitness Web sites have outpaced academic research in their development and integration of Internet-based social networking capability. Examples include Lose It! (
The omission of social networking capability in academic and private healthcare is likely due to several factors, including feasibility issues associated with recruiting and managing participants on a large scale, costs associated with developing and maintaining a high-quality Web site and patient portals, and the onus of maintaining participant data privacy and security in complying with the Health Insurance Portability and Accountability Act (HIPAA). For similar reasons, commercial services have greater flexibility in offering interesting and novel apps such as providing the user with a calorie estimate of photographed food items and barcode scanning capability to track nutrients in processed food items. Fitness apps can track distance walked or run, help the user locate walking and biking trails, and link exercise advice to anatomical maps. Some Web sites organize fitness challenges or provide services to match up exercise partners, while providing space for virtual fitness teams to blog and track progress.
Overall, commercial producers have outpaced traditional academic healthcare in terms of novel repackaging of traditional approaches to weight control for online delivery. Despite their attractiveness and ubiquity, however, little is known about consumers' experiences with such products and services. This gap presents a barrier to developing effective, patient-centered e-health applications for health-related behavior change. Our research addresses this gap by asking the question “What IT do people use to facilitate their weight-loss efforts and how do they use it?” Our study does not focus on new behavioral revelations, but rather on revelations about how IT allows users to integrate the essential elements of behavior change for weight loss into their daily lives and routines.
Materials and Methods
We recruited study participants from a community-wide, 12-week “Slimdown Challenge” event that included 3,586 registered participants. The majority of Slimdown participants reside in an urban/rural county with approximately168,000 residents, where the prevalence of obesity is 28%. 16,17 According to County Health Rankings, the county is ranked second among 115 counties in the state (where 1 is “healthiest”) for health factors. 18 The county also has been proactive in developing an environment conducive to healthy behaviors, for example, by passing legislation to make walking and biking easy and accessible and to prohibit smoking in public places.
Participants formed teams of four to six people and designated a team captain. Weigh-in at baseline and 12 weeks was required. Online programming by the event sponsor included weekly e-mailed health tips, online graphical representation of participant weight, and a ranking of all participants with weight loss expressed as percentage of BMI lost. Small weekly prizes were offered for voluntary weigh-ins, and large prizes were awarded to the top achievers based on percentage of BMI lost. One-third of participants (n=1,170 [33%]) reportedly completed the challenge. 19
We collaborated with the event sponsor to e-mail a focus group invitation to all registered participants during the course of the Slimdown Challenge. Participants who responded to the e-mail invitation were entered in a random drawing for several small prizes (e.g., a certificate for a free sandwich). The focus group invitation e-mail contained a link to SurveyMonkey® (
Respondents were invited to participate in a focus group if they reported using e-mail or the Internet at least a few times weekly. We also targeted individuals with a range of weights and amounts of weight lost, focusing primarily on those who were either overweight or obese at baseline by their calculated BMI. Among volunteers who indicated they were available at the times given, we invited a group of individuals who in toto reflected a wide range on the factors of age, gender, ethnic origin, and household income. Participants attending the focus group were reimbursed $40 for their time and effort.
We conducted three 90-min focus groups, each with 12 participants. A semistructured focus group script (see Supplementary Data) was used, and one focus group leader, one co-leader, and one observer/field note-taker were present. Focus group participants were asked about their method of weight loss, their team interaction, their motivations and perceived barriers, and how the online environment and online and mobile apps assisted them in their weight-loss efforts. Participants were encouraged to discuss ways in which IT was not helpful as well as ways that it was helpful.
Focus groups were audio-recorded, and these recordings were then transcribed by an experienced qualitative transcriptionist; the observer's field notes were added to the transcripts. Transcripts were de-identified by replacing participant names with pseudonyms and then analyzed using grounded theory methodology, assisted by Dedoose qualitative software. 20,21 Investigators were C.L.S., a health psychologist, R.J.K., a family physician and clinical researcher, A.K., a medical anthropologist, and S.C., an MPH well-acquainted with focus group methods. Investigators independently coded the transcripts and then met to agree on codes. Investigators also created memos with emerging ideas during the analysis. Major themes emerged, with organization and consensus among the investigators.
This research was approved by and conducted under the auspices of our university's Health Sciences Institutional Review Board.
Results
Participants
Our focus groups included 36 individuals with 12 per group, reflecting a 100% show rate. Table 1 gives descriptive information. As indicated previously, the purpose of this study was to explore the ways in which people use IT to facilitate their weight-loss efforts. Responses from our focus group participants suggest that many, if not most, used or had tried some type of weight-loss–related IT, and two prominent themes emerged in the data analysis: 1. Participants experimented with and were satisfied with a range of IT applications for weight loss and fitness. Many of the applications used were considered central and essential for completing discrete, functional tasks. 2. In meeting social support needs, however, most participants preferred more intimate, local resources and in-person contacts—if IT was used, this was mainly to support existing relationships.
Focus Group Participant Characteristics (n=36)
BMI, body mass index.
Using it to Facilitate Functional Tasks (See Table 2 for Narratives)
There's an app for that
Use of IT Web site and smartphone apps to manage time-consuming, functional tasks associated with weight loss was highly prevalent. Most frequently, participants reported using apps for tracking nutrients (calories, fat grams, etc.) and exercise. There were numerous options, oftentimes free of charge. None of the focus group members reported using paper-and-pencil logs or calorie counter books, although some appeared to have had experience with manual logging in the past. Participants agreed that if it were not for electronic methods, they would not have been able or motivated to track these things.
Focus Group Narratives for Theme 1: Using Information Technology to Facilitate Functional Tasks (n = 36)
apps, applications; BMI, body mass index; IT, information technology.
Specific features of food trackers apps favored by the group included barcode scanning capability and large databases that allowed for identifying and tracking the exact item consumed rather than a similar or generic item. Participants described being able to use these capabilities to plan ahead and make good choices. One participant used a “budget” analogy, describing how she used the data from her app to work within an energy budget.
Feedback is rewarding and motivational
Numeric and especially graphic feedback from a range of apps and Web sites was perceived as entertaining and motivating. Specifically discussed were the online feedback features provided by the event organizer, as described above, that allowed participants to monitor both their own trends and compare themselves with other teams.
More ideas needed
Participants in each focus group voiced appreciation for tips on diet, cooking, and lifestyle management. In fact, participants expressed disgruntlement with the event organizers for not providing more of this type of support. They felt that having access to more “tips” would prevent having to learn what others had already figured out. The groups also suggested that there was a wealth of information that could come from the participants themselves. Thus, a “share your ideas” section for the event Web site would have been welcome and also affirming for successful participants.
A notable proportion of participants expressed dissatisfaction with their team captain and the lack of cohesiveness of their teams during the Slimdown Challenge. Dissatisfaction was especially apparent if the participant was able to observe well-functioning teams and captains. It appeared that a shortcoming of the event was that organizers did not provide team captains with tools or support for motivating players.
In summary, focus group participants from the Slimdown Challenge experimented and were happy with a range of IT applications for discrete, functional tasks. In fact, logging and researching tasks (i.e., looking up nutritional content) may well have been barriers to successful weight loss, if it had not been for the availability of computer and phone apps. Graphic feedback on one's progress and status were like “instant gratification” and, as such, were rewarding and motivating. Many participants wished for more informational offerings, delivered in small, digestible doses. An area of weakness appears to have been that very limited support was available for team captains. Team captains may well have benefited from additional IT-based tools and support, delivered across the event, so they could effectively encourage team members to stay motivated and keep their teams competitive.
It and Social Support (See Table 3 for Narratives)
Accountability
Consistent with the literature on weight loss and lifestyle change, our focus group participants identified social support as an important factor in their weight-loss endeavors. The role and perceived value of IT in garnering and maintaining social support were much less clear-cut, however, than for using IT for functional tasks. Maintaining “accountability” was one aspect of social support for which some participants did use IT, although perspectives on accountability varied widely. One participant took it upon herself to be accountable to family and friends, using a general social networking site. Additionally, several focus group participants reported using texting to maintain contact and accountability with their teams. These examples occurred primarily within relationships established prior to the Slimdown Challenge event.
Focus Group Narratives for Theme 2: Information Technology and Social Support (n = 36)
IT, information technology.
Participants described apps for weight loss that would “call out” individuals in a public forum. One of our participants felt personally benefitted from this approach, although others were doubtful. Another participant preferred a similar app, designed to encourage needed support rather than to “call out” or confront.
The Slimdown Challenge added a competitive twist to typical individual weight-loss efforts. IT tools were described as useful in this context to communicate messages of encouragement and accountability in a more diffused and impersonal way than face-to-face. One participant recognized the intense emotional triggers that may be associated weight-loss efforts and noted that sending information by e-mail may diffuse or prevent unnecessary emotional reactivity. However, reactions to group motivational messages were variable. About equal numbers of participants felt annoyed or offended by such messages as those who felt more positively.
Garnering social support
The importance of social support in weight-loss efforts was a recurring topic in each of the focus groups. And, although some participants discussed IT-based interactions, the importance of having supports “close to home” was a dominant theme across all groups. For many if not most, the availability of local supports translated into support at the worksite. Having tangible support from one's work organization, per se, was viewed as valuable and novel. It was notable that employer-based support appeared strong as almost 70 local employers agreed to partner with the event sponsor, and many of our participants indicated feeling supported in their work environment for participating in the Slimdown event. 22
In contrast with the novelty of organizational support, having regular contact such as that which could be obtained from an office peer was viewed not only as helpful, but as essential. Participants with teammates in the workplace frequently reported environmental improvements whereby triggers for overeating or making poor food choices were reduced and opportunities for exercise were increased. In fact, workplace support had the potential to supersede team membership. Participants who had limited local support, in contrast, felt isolated and demoralized.
In summary, participants sought out and valued social interactions, for both accountability and camaraderie. Regarding accountability, IT was felt to have the potential to facilitate discretion as well as the capability to broadcast. A few participants used commercial apps that provided prompts and reminders, although others found these to be aversive. In contrast to the variability of preferences for accountability, virtually all participants expressed clear preference for in-person camaraderie. It is important that the work environment had significant influence as a source of social support and could have either encouraging or demoralizing effects. When regular in-person contact was not available (such as when groups were not formed around one's own work peers), participants felt isolated and unsupported.
Discussion
Our study explored IT use among individuals as they were trying to lose weight. A locally sponsored, community-based weight-loss event provided us with an opportunity to query a broad mix of individuals regarding the ways they were using IT to help their weight-loss endeavors. As noted previously, key elements for weight-loss programming include educational supports, focus on self-management, increasing participants' problem-solving and behavior change skills, and increasing social support. 2 –4 We found that participants frequently used IT to make clerical tasks more perfunctory, such as with tracking and recording tasks for self-management. Certain apps even enhanced capability for problem-solving in-context (for example, making food selections based on nutritional analysis and budgeting calories). Users especially appreciated products and services with large and exacting databases. Apps with these capabilities clearly encouraged and facilitated integration of behavior change into everyday life.
Additionally, a noticeable subgroup of participants were excited and reinforced by a combination of the competitive nature of the Slimdown Challenge and the availability of IT-based visual displays of progress. In other words, it appeared rewarding that individuals could see graphic or pictorial representations of their efforts and progress toward their goals, especially when results from other players were available for comparison.
Given the level of IT savvy of our focus group members, our findings regarding social support were interesting and to some degree surprising. We observed that despite easy access to familiar and/or specialized (i.e., weight-loss and/or fitness-related) social networking Web sites, access to in-person social support appeared to be viewed as critical to successful weight loss and well-being. In this vein, the role of work peers and work environment in behavioral self-management emerged as an important subtheme. When weight-loss teams were built around the workplace, they had the potential to foster a healthy environment, providing participants with opportunities and support for making healthier food selections and engaging in exercise. Not all workplace-based teams were successful, however. Several focus group participants noted limited or ineffective involvement from their captains, even in workplace-based teams. Further, those in work environments that encouraged poor choices found their weight-loss efforts challenged. Areas for improvement that we suggest, given our findings, are for the event sponsors provide more tools and supports for team leaders, particularly those with workplace-based teams, to help them promote team cohesion, to provide a supportive environment, and to sustain member motivation. These could easily be provided through IT-based modalities.
Strengths of our study include high motivation among focus group invitees to share their experiences. This was evidenced in an attendance rate of 100%, with virtually all participants contributing to discussion. Limitations of the study include our inability to quantify the degree to which participants actually used the IT they endorsed and the degree to which IT use correlated with outcomes. Additionally, it is unclear if the physical environment and culture of our community are unusually supportive of health and fitness. Despite these influences, we observed no evidence that our focus group participants viewed or used IT in an unusual way. Finally, given the relatively high educational and employment rates among our participants, we expect that our participants had greater than average access to IT, compared with the U.S. population at-large. However, frequent use of the Internet was a selection factor, and we expect that our sample is reasonably representative of the population of individuals willing to use IT for weight loss.
Implications and Recommendations for Patient-Centered E-Health
Individuals who are generally comfortable using the Internet and other IT appear willing to explore and use a range of apps to help with their weight-loss endeavors. Furthermore, use of such apps may increase engagement and persistence while participating in a formal weight-loss program. 11 Regarding e-health applications, successful patient health portals may benefit from capitalizing on these trends by either developing or integrating existing apps that save time or increase daily efficiency and/or provide users with visual feedback on progress toward goals.
Although social support remains integral to weight-loss (and other lifestyle change) programs, developing social networking tools for patient health portals or other telemedicine services may not be the best investment of limited healthcare dollars if these do not integrate or facilitate in-person social interactions. Social networking tools are costly to develop, and our findings suggest that online groups may be more variably effective for promoting weight loss, particularly if there is no preexisting social relationship between participants in the network. For those who do derive benefit from online social supports, high-quality commercial products and services are readily available and may better accommodate existing social networks.
Our results suggest that IT-delivered resources could be used to optimize community-based behavioral health interventions that target naturally occurring social groups, such as workplace wellness initiatives. Specifically, training and support resources for on-site leaders, tools for enhancing group cohesion and engagement, and ideas for creating healthier environments appear to be needed and would likely be valued.
Footnotes
Acknowledgments
The investigators would like to acknowledge the University of Missouri Tiger Institute for Health Innovation for their assistance in recruiting participants for this study. This research was supported by the Small Grant Funding Program of the University of Missouri Department of Family & Community Medicine and the Research Facilitation Fund Program of the University of Missouri School of Health Professions.
Disclosure Statement
No competing financial interests exist.
References
Supplementary Material
Please find the following supplemental material available below.
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