Gut Reactions to Matters of the Heart: Reflections on Rationality,Irrationality and Sexuality

The aim of this paper is to analyse tensions between the concepts of rationality and irrationality as they are deployed in modern discourses around heterosexuality. These discourses, we argue, are profoundly gendered and often contradictory. On the one hand, the pursuit of sexual pleasure is seen as a rational life goal, to be integrated into consciously constructed and commodified lifestyles and identity choices. On the other, sexuality is still seen as ‘special’ and spontaneous – an intractable inner drive which is not amenable to rational management. We seek to trace the genealogy of these discourses, arguing that heterosexual relations have been subject to increased rationalisation from the nineteenth century onwards: a process we call ‘the Taylorisation of sex’. In the process, rational sex has been defined largely in masculine terms. We consider whether this has changed and whether there has been a shift to ‘post-Fordist’ forms of sexuality permitting greater diversity and flexibility. We conclude, however, that there has been no radical break, but rather an intensification of pre-existing trends in which sex, and increasingly emotions as well, continue to be subject to rational management while always threatening to exceed the bounds of manageability.