Disinfect the Rec: Creating and Implementing a Disinfection Campaign at Gyms Using the Theory of Planned Behavior

Abstract

Using the Theory of Planned Behavior (TPB; Ajzen, 1985; 1991), a campaign meant to persuade gym users to disinfect their gym equipment was created and implemented through two studies. Study One consisted of a survey (N = 200). Participants reported their attitudes, perceived social norms, perceived control, behavioral intentions, and behaviors about disinfecting gym equipment. Participants were also asked to report their reasoning for either disinfecting or not disinfecting equipment. From these answers, a persuasive campaign consisting of large posters was created and formed Study Two. Study Two implemented the campaign using the predictors of the TPB. Three gyms were observed. Perceived social norms showed the greatest jump in the desired behavior of disinfecting gym equipment. Future implementation and avenues of research are discussed.

Keywords

persuasion social norms CA-MRSA

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