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Marketing to Meeting Planners

Cornell Hospitality Quarterly

Impact Factor: 2.7 / 5-Year Impact Factor: 4.4

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First published online August, 1981

Marketing to Meeting Planners

Volume 22, Issue 2

https://doi.org/10.1177/001088048102200210

Abstract

A recent study yields insight into the composition of the meetings market and suggests where hoteliers should spend their marketing dollars

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