The Challenge of Northern Ireland Tourism

After more than 20 years of terrorism, commonly known as the "troubles," factions in Northern Ireland called a truce in mid-1994. Tourists responded immediately by stepping up their level of visitation to this province of the United Kingdom. While the Northern Ireland Tourist Board is optimistic that tourism numbers will continue to grow as long as the ceasefire holds, the province is not ready for large numbers of tourists. Not only is the room supply modest, but service standards are less than world class. Nevertheless, there appears to be considerable opportunity to open more rooms in Northern Ireland, particularly in Belfast. The author's personal tour of Northern Ireland revealed a charming destination that is much more tourist friendly now than it was when it faced sectarian strife.