Bed and Breakfasts in Arizona

A 1995 quantitative study of 79 of Arizona's 159 bed-and-breakfast operations yielded a profile of the state's B&Bs. All sample statistics were expressed as weighted averages. The number of rooms for the sample was 4.7 per operation, below the national B&B-industry average of 7.3 rooms. Occupancy was 52 percent, above the industry average of 41 percent, and the room rate was $85, less than the industry's average of $103. The average payroll in 1995 was $30,321, compared to the industry average of $20,832. The average of these B&B's real-estate values was $516,892. Arizona B&B operators spent substantially less on marketing than B&B operators nationwide. More than a third of the respondents felt that networking opportunities were the most important service offered by an association while another third indicated that referrals were the main benefit.