A clean food campaign in the North Riding of Yorkshire

A clean food campaign was carried out in the North Riding of Yorkshire between September 1972 and April 1973. The aim of the campaign was to make food traders and housewives aware of the nature of food poisoning and the importance of good food hygiene. Food traders were reached by means of a one day seminar for senior manage ment, eight courses for managers, which were held on local authority premises and a further 29 staff training courses on food premises. Housewives were reached mainly by a poster campaign, where poster designs, sub mitted by a schoolboy in response to a school competition were used and by lectures which were carried out in 88 women's organizations in the County. Self standing displays were arranged in 35 sites, 40,000 leaflets were distributed and three broadcasts were put out on the local radio. Secondary school girls-future housewives, were reached by means of a project scheme which to date has involved 25 schools.