Abstract
This article reports on a study investigating the effects of both family and non-family social capital on firm performance. Specifically, we contend that non-family social capital has a stronger effect on firm performance than family social capital and it also serves as a mediator between family social capital and firm performance. Using a sample of 172 Spanish family firms that includes two respondents per firm, we test a structural model that confirms our hypotheses. Our results extend the understanding of social capital beyond family firms by exploring both family- and non-family-based social relationships in a context in which social factors are predominant.
Keywords
Introduction
Social capital (SC) is one of the most prominent concepts in the field of sociology (e.g. Coleman, 1988; Granovetter, 1973; Portes, 1998; Putnam, 1993). Over the years, it has been applied to the literature on organizations (e.g. Nahapiet and Ghoshal, 1998; Tsai and Ghoshal, 1998), strategy (e.g. Sirmon and Hitt, 2003), entrepreneurship (Carr et al., 2011; Casson and Giusta, 2007) and family businesses (Arregle et al., 2007; Chirico and Salvato, 2008; Salvato and Melin, 2008; Zahra, 2010). SC is defined as ‘the network of relationships possessed by an individual or social unit, and the sum of actual and potential resources embedded within, available through and derived from such network’ (Nahapiet and Ghoshal, 1998: 243). Nahapiet and Ghoshal (1998) and Tsai and Ghoshal (1998) identified three dimensions of SC, all of which are crucial to access and leverage the resources inherent in social relationships (Villena et al., 2011). These dimensions are structural (the extent to which group members are connected – forms of connections among actors) (Burt, 1992; Inkpen and Tsang, 2005), relational (the quality of these connections – trust and trustworthiness) (Granovetter, 1973, 1985; Nahapiet and Ghoshal, 1998; Tsai and Ghoshal, 1998) and cognitive (the extent to which group members share a common perspective or understanding – mutually beneficial common goals among actors) (e.g. Inkpen and Tsang, 2005).
Prior research has identified family firms – organizations in which ownership and management are concentrated within a family, with multiple family members striving to maintain intra-organizational family-based relatedness (Arregle et al., 2007) – as one of the most vital and fertile grounds for the development of strong relationships (Chirico and Salvato, 2014; Habbershon and Williams, 1999; Salvato and Melin, 2008; Sirmon and Hitt, 2003). For instance, Arregle et al. (2007: 77) suggest that ‘SC developed in the family is probably one of the most enduring and powerful forms of SC’. However, despite increased research interest, the effect of family SC (the strength of relationships among family members) on firm outcomes remains unclear (e.g. Arregle et al., 2007). Additionally, the impact and importance of non-family SC (the strength of relationships among non-family members) on firm performance has been largely ignored (see Arregle et al., 2007; Sonfield and Lussier, 2009b; Zahra, 2010).
Thus, this study aims to explore how and to what extent both family and non-family SC affect firm performance. This issue is especially important because of the central roles both family and non-family members play in family firms (e.g. Arregle et al., 2007; McConaughy, 2000; Sharma, 2008; Stewart, 2003) and the fact that these groups often coexist (see Distelberg, 2008; Miller et al., 2014; Mitchell et al., 2003; Vandekerkhof et al., 2014). Although family firms can be diverse for a number of reasons, both family and non-family groups are crucial to study family and non-family SC and their related potential firm outcomes. The family group may contribute to firm performance through family members’ strong and enduring ties, shared visions and goals, and a sense of shared responsibility and collective action (Habbershon and Williams, 1999; Sirmon et al., 2008). In contrast, the non-family group, which is less emotionally attached, may have the ability to view the business more objectively, providing diverse knowledge and greater professionalism (Salvato et al., 2010; Sharma and Irving, 2005). Thus, if both family and non-family groups have the potential to foster family firm performance, how do (or should) they work in conjunction? Further, given the ‘outsider role’ played by non-family members (see Salvato et al., 2010), does non-family SC mediate the translation of family SC into firm performance positively or negatively? As such, is non-family SC also (or especially) important for family firm performance?
To address these questions, we rely on a dataset of 172 Spanish firms, including two respondents per firm. Our results offer several important contributions. First, we contribute to the understanding of family SC and non-family SC and their effects on firm performance. To the best of our knowledge, this is the first empirical study to focus not only on family SC, but also on non-family SC in family firms. Second, our study shows that non-family SC has a stronger effect on firm performance than does family SC, thus emphasizing the central role of the former while opening up interesting avenues for future research. Third, we theorize (and our results confirm) that non-family SC also mediates the positive effect of family SC on firm performance. Fourth, we observe that family firms, although often depicted as homogeneous, are actually diverse (e.g. Sharma, 2004). This finding offers another important insight and a better understanding of family firms.
The remainder of this article is organized as follows. First, we present the literature related to SC and family firms. Then, we develop our arguments, leading to four hypotheses on SC and family firm performance. Next, the employed method is presented, and the results are reported. We close with a discussion of our study’s contributions, as well as its limitations and directions for future research.
Theoretical framework
Historically, SC has been researched in the study of families, or relations between parents and children, as well as the study of societal development in general (e.g. Coleman, 1990; Portes, 1998; Putnam, 1993). Nevertheless, the breadth of the concept has led to its exploration as a unique resource. Coleman (1990) framed SC as a valuable asset that stems from access to resources made available through social relationships. By allowing people to act collectively, SC reflects the value of relationships: it exists among people and organizations and provides its holders with potential opportunities (e.g. Nahapiet and Ghoshal, 1998; Stam et al., 2014). Nahapiet and Ghoshal (1998) and Tsai and Ghoshal (1998) synthesize SC in three dimensions: structural, relational and cognitive. First, the structural dimension describes the extent to which members are interconnected. This dimension includes the network actors and the strength of ties among members of a collective (Pearson et al., 2008). Stated differently, it relates to the number of connections and relationships, as well as the hierarchical structure of SC. In Granovetter’s (1992: 35) terms, structural embeddedness provides ‘more efficient information spread about what members of the pair are doing, and thus better ability to shape that behaviour’. Second, the relational dimension reflects accumulated events and historical interactions that create trust, reciprocity, norms and identification as a member of the group. For instance, Granovetter (1992) identified the relational embeddedness of an interaction as the degree to which parties in an exchange consider one another’s needs and goals. That is, this dimension reflects accumulated events and historical interactions that create trust and trustworthiness (Tsai and Ghoshal, 1998). Trust is an attribute of a relationship, and it is facilitated when one party demonstrates a sincere desire to help the other party in a relationship, without any expectation of reciprocity. In this sense, collective trust allows group members to rely on each other and, more generally, helps solve the everyday problems of cooperation and coordination (Kramer et al., 1996). Trustworthiness is an attribute of an individual actor involved in the relationship (Barney and Hansen, 1994). Finally, the cognitive dimension refers to ‘the resources providing shared representations, interpretations, and systems of meaning among parties’ (Nahapiet and Ghoshal, 1998: 244). It offers a shared vision that embodies collective goals and aspirations (Tsai and Ghoshal, 1998). High levels of this dimension give members a common perspective that enables them to perceive and interpret events in similar ways (Boland and Tenkasi, 1995; Nohria, 1992). This dimension helps explain how groups achieve a common sense of belonging. Thus, the cognitive dimension stresses the significance of a foundation of common understanding that enables members to act appropriately within a structure. It is not enough to have information about the context; the agent also needs to be able to interpret that information correctly.
In the study of SC, the context of family firms – firms in which a family possesses a significant ownership stake and in whose operations multiple family members are involved (Chirico et al., 2011b; Sirmon et al., 2008) – provides important insights. Although definitions of family firms may vary among scholars (Uhlaner et al., 2012), these firms share a fundamental similarity. Social structures and affective commitments are particularly salient in family firms because of the intersection of the family and business systems (e.g. Sirmon and Hitt, 2003). For example, Redding (1990) suggests that family firms are governed through key personal relationships among family and non-family members. Such relationships are characterized by a deep concern for normative, mutually responsible behaviours that ‘bind’ participants to the faithful service of a culturally entrenched objective. For this reason, family firms are depicted as socially and commitment-intensive organizations whose members (especially family members) highly value social relationships within the business enterprise and harbour a strong sense of emotional attachment to the business (Chirico et al., 2011a; Gomez-Mejia et al., 2007). Additionally, it is well known that family firms play an important role in society by creating wealth and economic prosperity (Arregle et al., 2007; Miller and Le Breton- Miller, 2005; Sirmon and Hitt, 2003). The importance of family firms is evident, as they are prevalent worldwide (e.g. Acquaah, 2011; Cesinger et al., 2014). In fact, estimates suggest that 65 to 90 percent of all companies worldwide are family firms (Arregle et al., 2007). In particular, across Europe, about 70–80 percent of enterprises are family businesses, and they account for about 40–50 percent of employment (European Group of Family Enterprises [GEEF], 2009).
Next, we develop our arguments about SC in family firms. We present our hypotheses by sequentially arguing for the importance of family SC, non-family SC, family SC versus non-family SC, and non-family SC as a mediator.
Hypothesis development
Casson and Giusta (2007) argue that different types of groups are capable of serving different purposes. The personal relationships that exist in groups, which are based on a history of interactions, represent an important source of SC (Pearson and Carr, 2012). Many family firms are characterized by the presence of both family and non-family members (see e.g. Distelberg, 2008; Miller et al., 2014; Mitchell et al., 2003; Vandekerkhof et al., 2014), who form two distinct but complementary and important groups that, through their relationships (both family and non-family structural, relational and cognitive dimensions), may facilitate the actions required to improve performance (Arregle et al., 2007; Nahapiet and Ghoshal, 1998; Tsai and Ghoshal, 1998). Next, we elaborate on this insight to develop our hypotheses.
Family social capital and firm performance
In this section, we argue that family SC positively affects family firm performance. Family SC is viewed as a source of competitive advantage that generates family firm wealth and creates value (e.g. Habbershon et al., 2006). Family SC binds family members together and makes social interaction easier (Arregle et al., 2007; Chirico and Salvato, 2014). As argued by Bubolz (2001: 130), ‘the family is a source, builder, and user of social capital’. This is because family members are deeply committed to the business (Eddleston, 2012; Hall, 2003), and, as such, their relationships constitute a resource that can be used to maximize family firm performance. Accordingly, scholars believe that relations among family members encourage an ideal environment that fosters high levels of SC (Arregle et al., 2007; Coleman, 1988) and thus firm performance (Sorenson et al., 2009).
For instance, Cross and Prusak (2002) note that the distinctive set of family resources created by family SC provides a competitive advantage for family businesses. First, the structural dimension of family SC (the pattern of connections among family members) is crucial, and is facilitated by the strong ties that exist among relatives. Second, the relational dimension of family SC provides the necessary elements to work towards superior firm performance. In this regard, family firms exhibit the characteristics and attitudes of trust, friendship, respect and reciprocity, developed through a history of interactions; these are engendered in the family group and decrease opportunistic behaviour (e.g. Coleman, 1988; Salvato and Melin, 2008; Sorenson and Bierman, 2009). Third, in terms of the cognitive dimension, the presence of family members with similar cultural and goal-setting objectives provides the advantage of facilitating the exchange of resources, and therefore enhances performance, because all parties see the potential value of the integration and combination of their resources (Chirico and Salvato, 2008, 2014). Thus, family SC makes the collective business work better while allowing complementary resources to be accessed and shared. Accordingly, we contend that family members’ ability to work together harmoniously and efficiently facilitates the achievement of better firm performance. In formal terms:
Hypothesis 1: Family social capital positively influences family firm performance.
Non-family social capital and firm performance
Here, we argue that non-family SC is also a positive antecedent of family firm performance. That is, the presence of non-family members and the three related forms of non-family SC (structural, relational and cognitive) are also important in fostering positive performance outcomes in family firms (Hall and Nordqvist, 2008; Salvato et al., 2010). However, although the non-family group plays an important role, research on non-family groups within family firms is surprisingly scarce. Chua et al. (2003) argued that family managers consider relationships with non-family managers to be nearly as important as succession-related concerns. As suggested by Sharma (2008), research on non-family employee relationships is crucial to further the understanding of family firm SC and outcomes. In fact, non-family members secure beneficial SC for family firms by: setting clear financial firm objectives; promoting a professional, transparent and trusting environment; developing working routines and understanding; using their extended networks outside the family; and interacting with diverse external stakeholders (e.g. Ng and Roberts, 2007; Oh et al., 2006; Watson et al., 1998; Zahra, 2010).
As such, the structural, relational and cognitive relationships among non-family employees supply a family firm with resources that strengthen firm capabilities (e.g. Adler and Kwon, 2002; Bubolz, 2001; Granovetter, 1973, 1985) and even help the family survive during difficult times (Miller and Le Breton-Miller, 2005; Miller et al., 2009; Salvato et al., 2010). Through their relationships and diversity of experience, non-family members provide greater heterogeneity (Watson et al., 1998) and professionalism (Dyer, 1988; Hall and Nordqvist, 2008; Stewart and Hitt, 2012), which facilitate firm performance (Chua et al., 2012; Nahapiet and Ghoshal, 1998). These arguments suggest:
Hypothesis 2: Non-family social capital positively influences family firm performance.
Family social capital versus non-family social capital
The arguments above advance the notion that both family SC and non-family SC positively affect family firm performance. However, in this section, we argue that, given that the non-family group has the advantage of being more diverse, heterogeneous and professional than the family group, non-family SC, with its structural, relational and cognitive dimensions, has the potential to generate better performance in family firms. That is, it not only facilitates firm performance, but also amplifies it.
First, the diversity and heterogeneity of non-family members encourages more entrepreneurship and innovation, and thus improves firm performance (Westlund and Bolton, 2003). Second, non-family members’ professionalism and the related greater decision-making objectivity (Salvato et al., 2010) and strong networks outside the family (Stewart, 2003) help them to be more strongly focused on the business side while efficiently and collectively using their own and firm resources to increase firm performance (Stewart and Hitt, 2012). In this respect, Dyer (1986: 102) views professional management as a ‘rational alternative to nepotism and familial conflicts that infect a family business’. The more professional the non-family group is, the more knowledge it will be able to assimilate, value and apply from this central structural position (Cohen and Levinthal, 1990). Third, the salaries of non-family members are often linked to firm performance (e.g. bonuses) (e.g. Allen and Panian, 1982; Gomez-Mejia et al., 2001). In contrast, family members (e.g. family chief executive officers [CEOs]) are often paid less, and their compensation is less sensitive to firm outcomes (Gomez-Mejia et al., 2003; McConaughy, 2000). Thus, we expect non-family groups to rely less on path dependency and invest more effort and energy into efficiently translating their non-family SC into better firm performance relative to family member groups. Based on the arguments above, we propose:
Hypothesis 3: The effect of non-family social capital on firm performance is stronger than the effect of family social capital.
Non-family social capital as a mediator
Building on our previous hypothesis, we theorize that non-family SC is not only a stronger antecedent of family firm performance than is family SC, but also that it partially mediates the relationship between family SC and family firm performance. In family firms, the connection between family members and non-family members should be (and often is) intense and durable (e.g. Arregle et al., 2007; Zahra et al., 2004). This is because family firms exhibit a desire to maintain strong relationships with non-family members who provide the firm with critical resources (Chirico et al., 2011a; Miller et al., 2009). In particular, as previously mentioned, the positive effect of family SC on firm performance is primarily derived from the close social interactions among family members that encourage them to value each other’s ideas and perspectives in solving problems and seizing opportunities (Arregle et al., 2007; Salvato and Melin, 2008; Sirmon and Hitt, 2003). However, the mere presence of strong family ties might not always generate positive (or remarkably positive) performance outcomes, for instance, when such ties promote path dependency and restrain family members from following alternative courses of action (Arregle et al., 2007; Chirico et al., 2011b). In addition, strong social relationships among family members might foster family members’ desire to nurture and preserve socio-emotional wealth – the nonfinancial aspects of the firm that meet the family’s affective needs, such as family control, perpetuation and identifying with the business – which may hamper initiatives that are essential to increasing family firm performance. The family may thus ‘act more conservatively by avoiding [risky] business decisions’ (Gomez-Mejia et al., 2007: 106).
Therefore, to maximize firm performance, family members may need not only to exploit each other’s knowledge and resources, but also to recognize, value and contribute to the knowledge and resources provided by the firm’s non-family group (Chirico et al., 2011a; Ram, 2001; Sonfield and Lussier, 2009b; Zahra, 2010). Family SC is more likely to yield stronger firm performance if it is used to exploit the knowledge and relationships of non-family members. In other words, non-family SC has the potential to connect the family to firm outcomes. For instance, as stated by Sorenson et al. (2009: 239), the ‘social structure of family firms supplements frequent close relationships’, leading to increased SC (both family- and non-family-based), with consequent improvements in firm performance. To this end,
… family members need to be open, that is, support initiatives, new challenging ideas, radical thoughts and actions, or even simple suggestions when they contrast with beliefs of the dominant coalition … by supporting open and collaborative exchanges of information at all levels [both family and especially non-family levels]. (Chirico and Salvato, 2008: 179)
Thus, we predict that non-family SC will mediate the relationship between family SC and firm performance. In formal terms:
Hypothesis 4: Non-family social capital mediates the family social capital/firm performance relationship.
Methods
Sample
We conducted this study on Spanish family firms included in the SABI (the Iberian Balance Sheet Analysis System) database in January 2013. We chose Spanish firms because, according to estimations provided by the Spanish Family Enterprise Institute (2009), the approximately 2.9 million Spanish family enterprises (out of a total of 3.4 million enterprises) generate 70 percent of the total Spanish gross domestic product (GDP) and employ nearly 13.9 million people (representing around 75 percent of total private employment in Spain). The final report of the European expert group in the field of family enterprises (GEEF, 2009) indicates that Spain has more family enterprises than average in Europe. In addition, the Spanish government has fully eliminated inheritance and gift taxes and has developed several grants for the preparation of family protocols and succession planning in family businesses (GEEF, 2009). In addition to public policy activities, it is worth stressing that Spain has a relatively large network of private and public institutions dealing with issues relevant to family businesses. Furthermore, Spain is a country in which people are likely to rely on familial arrangements (Steier, 2009).
In this study, based on the common selected criteria of ownership and management control (e.g. Chirico et al., 2011b; Ng and Roberts, 2007), a company was regarded as a family firm if a family: (i) owns more than 50 percent of ordinary voting shares; and (ii) manages the firm. To find firms meeting these two conditions, we conducted an exhaustive review of shareholding structures (percentages of common stock) and composition (surnames of shareholders; for a similar approach, see Gomez-Mejia et al., 2001; Perez-Gonzalez, 2006). 1 Additionally, we excluded those companies affected by insolvency, winding-up, liquidation or zero activity, as well as listed companies. In addition, we verified that at least two family members and two non-family members were employed in the firm. Finally, we focused on firms that provided financial information. Based on these conditions, the population under study consisted of 1122 non-listed Spanish family firms.
A questionnaire, which was pretested on 15 family firms from different sectors, was used to obtain information that would be unavailable or difficult to acquire for non-listed firms. The questionnaire collected information on the variables required for the study. In particular, these variables included information regarding relationships within each group of employees (the family and non-family groups). Data were collected by means of telephone interviews – a method that ensures a high response rate. To guarantee the highest possible number of replies, managers were made aware of the study in advance by means of a letter stating the purpose and importance of the research. When they were reluctant to reply, telephone interviews were scheduled in advance. We contacted two top executive managers – one from the family and one not from the family – from each company to collect information about the relationships among family and non-family members. We protected the respondents’ anonymity by stating in the cover letter that accompanied the survey that responses would be confidential. We received responses from 232 family firms (20.70% of the sample), with full dual responses from 172 family firms; the latter constitute our final sample. A non-response analysis revealed no statistically significant differences between respondents and non-respondents.
As Table 1 shows, the interviewees were managers (in the family group, 50.50% were the CEOs and 49.50% were managers from different areas; in the non-family group, 49.50% were financial managers, 41.70% were managers from other areas and 8.80% were CEOs). Table 1 also shows a brief description of our sample. Regarding company age, only 6 percent of the family firms surveyed have been in existence for less than 10 years. In other words, the majority of the companies in our sample have gone through their early years and have had the opportunity to establish relationships among their employees. With regard to company size, these firms range from 10 to 500 employees, with an average of 93 employees and a median of 67 employees. We focus on firms with at least 10 employees – because the presence of at least 10 employees can reinforce the use of communication at work (Sorenson, 2012) – and a maximum of 500 employees; firms with more than 500 employees lose opportunities for relational links between family members and non-family members (Basco, 2013). In our sample, 23 percent of the companies have between 10 and 50 employees, 72 percent have between 50 and 250 employees, and only 5 percent have more than 250 employees. Thus, most of the sample companies are small and medium-sized enterprises. In terms of generations managing the firm together (generational involvement), 56 percent of the responding firms are managed by only one generation, 40 percent by two generations, and 4 percent by three or more generations. Regarding the number of generations involved, 37 percent of firms are held by the first generation of the family that launched the business, 41 percent have been passed down to the second generation, 12 percent to the third generation, 8 percent to the fourth generation, and 2 percent to the fifth generation or later. Finally, 48 percent of companies belong to the manufacturing sector and 52 percent to the service sector.
Sample characteristics.
Data analysis
The model presented in Figure 1 was tested using structural equation modelling (SEM). Steenkamp and Baumgartner (2000) highlighted two main advantages of this technique. First, structural equation models allow for measurement error to be incorporated explicitly into models and for its influence on the degree of fit to be analysed. Second, unlike in multiple regressions, relationships among multiple independent and dependent constructs can be studied simultaneously (Anderson and Gerbing, 1988), which is especially relevant to testing mediating effects. Although many other techniques enable scholars to analyse only one layer of linkages between independent and dependent variables at a time, SEM represents the state-of-the-art approach to testing for mediated relationships among constructs, particularly when multiple items have been used to capture each construct (e.g. Iacobucci et al., 2007), and especially with non-normal data (Alavifar et al., 2012). The hypothesized structural equations models were tested using EQS 6.2 (Bentler, 1995), with the raw data as inputs. Raw data screening showed evidence of a non-normal distribution (Mardia’s coefficient normalized estimate = 34.26). Although other estimation methods have been developed for use when the normality assumption does not hold, we followed the recommendations of Chou et al. (1991) and Hu et al. (1992) to correct the statistics rather than using a different estimation model. We followed Satorra and Bentler’s (1988) robust statistics approach, using SEM and the robust maximum likelihood estimation method.

Family social capital, non-family social capital and firm performance (model).
Measurement of model variables
Our constructs were adopted from previously validated scales. As mentioned, the items were pre-tested with a convenience sample of 15 family firms. The pre-test created a highly reliable instrument (Cronbach’s α ranging from .71 to .85). The study’s variables and items are reported in the Appendix.
Dependent and independent variables
First, it is important to recognize that performance is often described as a multidimensional concept (e.g. Venkatraman and Ramanujam, 1986). In particular, two types of performance measures can be distinguished in the literature: financial or objective measures such as return on assets (ROA) and return on investment (ROI), and non-financial or subjective measures such as owners’ overall satisfaction and nonfinancial goals (Lumpkin and Dess, 1996). However, given that perceptual measures are often recommended for studies of human behaviour and relationships (e.g. Spector, 1994), and given that a subjective assessment of performance in family firms has been shown to correlate highly with objective performance data (e.g. Venkatraman and Ramanujam, 1987), in the present study, we used a subjective (self-reported) measure of firm performance. In particular, we used a two-scale measure developed and validated by Sorenson et al. (2009) and subsequently used in many other studies (e.g. Vallejo-Martos, 2009). As shown in the Appendix, using an 11-point Likert-type scale (ranging from 0 = strongly disagree to 10 = strongly agree), respondents answered questions pertaining to their firm’s level of profitability and financial position compared with those of their major competitors during the past five years.
Second, based on the existing literature, we used a five-point Likert-type scale (ranging from 1 = strongly disagree to 5 = strongly agree) for all the other variables (structural, relational and cognitive dimensions) (see the Appendix). Following Tsai and Ghoshal (1998), we adopted a set of two items to measure the structural dimension of family SC (α = .80) and non-family SC (α = .71). The two items reflect the extent to which group members are connected to each other (social interactions: time spent; social interactions: close contact) (Inkpen and Tsang, 2005; Pearson et al., 2008). We followed Cuevas-Rodriguez et al. (2014) and Tsai and Ghoshal (1998) to measure the relational dimension of family SC (α = .84) and non-family SC (α = .80). The two items focus on the quality of the group members’ relationships (trust: reliability; trustworthiness: promise-keeping) (Fukuyama, 1995; Leana and Van Buren, 1999). Finally, we followed Nahapiet and Ghoshal (1998) and Tsai and Ghoshal (1998) to measure the cognitive dimension of family SC (α = .74) and non-family SC (α = .85), with a set of two items measuring the extent to which a group’s members share a common perspective or understanding (shared ambitions and values; shared objectives and mission) (Inkpen and Tsang, 2005). The family and non-family SC scales represent second-order reflective constructs (Casanueva-Rocha et al., 2010; Sanchez-Famoso et al., 2013, 2014) – that is, multidimensional concepts that consist of a number of more concrete (or first-order) sub-dimensions or components. More specifically, this article conceptualizes both family and non-family SC as three-dimensional, second-order reflective measures. These second-order conceptualizations are consistent with the majority of existing multidimensional constructs (Carr et al., 2011; Law et al., 1998).
Control variables
We controlled for five variables that may have affected our results: company size, company sector, company age, family generation in control and family involvement. Company size was measured using the natural log of total assets. The company sector was operationalized as a dummy variable that took the value of 1 for manufacturing firms and 0 for service firms, following the Spanish industrial classification (CNAE – National Classification of Economic Activities). 2 Company age was measured using the natural log of firm age (Zahra and Nielsen, 2002). Family generation in control was operationalized with a single-item question that asked respondents to indicate which generation currently manages the firm (Chirico and Salvato, 2014; Ling and Kellermanns, 2010). Finally, as previously mentioned, our firms are all family owned; however, we controlled for family involvement using the percentage of family members on the top management team (TMT), given its potential effect on family firm performance (e.g. Chirico and Bau, 2014).
Results
Following the methodological recommendations of Anderson and Gerbing (1988), the analysis of the results includes two stages: evaluating the validity of the measurement model (confirmatory factor analysis) and testing the hypotheses (Anderson and Gerbing, 1988; Eddleston and Kellermanns, 2007).
Validity of the scales
We tested the measurement model in three steps. First, to assess the fit of our model, we used a chi-square statistic (χ2) (i.e. the ratio between χ2 and the degree of freedom) lower than 3 (Bagozzi and Yi, 1988), the Bentler-Bonett normed fit index (BBNFI), the Bentler-Bonett non-normed fit index (BBNNFI), the comparative fit index (CFI), the incremental fit index (IFI), and a McDonald’s fit index (MFI) greater than .90. Additionally, we investigated the root mean square error of approximation (RMSEA) for the models. An RMSEA value lower than .08 is suggested to indicate a good fit (e.g. Kline, 2005). The confirmatory factor analysis indicates an acceptable fit (BBNFI = .88; BBNNFI = .99; CFI = .99; IFI = .99; MFI = .98; RMSEA = .019; S-Bχ²(123) = 130.49; p = .30).
In the second step, we checked that the standardized factor loadings of all items loaded significantly on their respective factors. The factor loadings ranged from .46 to .97. All indicators were significant. The composite reliability (CR) of the constructs ranged from .72 to .85. The average variance extracted (AVE) of the constructs ranged from .57 to .73. The Cronbach α of the constructs ranged from .71 to .85. These indicators exceeded their respective recommended threshold values of .40 (Ford et al., 1986), .70 (Nunnally and Bernstein, 1994), .70 and .50 (Fornell and Larcker, 1981). They thereby provide evidence of convergent validity and internal consistency (see Table 2).
Validation of the final measurement model (first and second-order reflective factors) – reliability and convergent validity.
S-B χ² (123 d.f.) = 130.49 (p = .30); BBNFI = .88; BBNNFI = .99; CFI = .99; IFI = .99; MFI = .98; RMSEA = .019; Cronbach’s α = .77.
p < .001. SC = social capital; CA = Cronbach’s α; CR = composite reliability; AVE = average variance extracted.
In the third step, discriminant validity was assessed by comparing the squared correlation between two constructs with their respective AVEs (Fornell and Larcker, 1981). All the squared correlations were lower than the AVEs, indicating discriminant validity.
Results of the structural models
Table 3 presents the descriptive statistics and correlations for all the variables analysed in this study. Table 4 presents the structural model results and statistics in different steps. As shown in Table 4, Hypotheses 1 and 2 are supported: both family and non-family SC are significantly and positively related to firm performance. Hypothesis 3 predicted that non-family SC would be a stronger determinant of firm performance than would family SC. To test this hypothesis, we relied on Akaike’s (1987) information criterion (AIC) and Bozdogan’s (1987) consistent version of AIC (CAIC) (non-nested hypothesis test; see Clarke, 2001). For Model 1 (Family SC Performance) and Model 2 (Non-family SC Performance), the AICs are −111.33 and −113.21, respectively, and the CAICs are −625.62 and −627.50, respectively. First, the model that produces the minimum AIC or CAIC is considered to be more parsimonious (Chou and Bentler, 1996). Second, the R2 is higher for non-family SC (Model 2, R2 = .35) than for family SC (Model 1, R2 = .32) (Smith et al., 1993). Finally, following Fortune and Mitchell (2012), when regressing firm performance on both family and non-family SC (Model 3), the effect of non-family SC on firm performance (unstandardized loading = .95; standardized loading = .30; p < .01) is stronger than that of family SC (unstandardized loading = .57; standardized loading = .24; p < .01) (Table 4, Model 3). We can thus conclude that Hypothesis 3 is supported.
Descriptive statistics and correlations for all models.
n = 172. Correlations greater than І0.19І are significant at p < .01. Correlations greater than І0.14І are significant at p < .05.SD = standard deviation; TMT = top management team
Structural model results and statistics.
p < .01; ***p < .001. BBNFI = Bentler-Bonett normed fit index; BBNNFI = Bentler-Bonett non-normed fit index; CFI = comparative fit index; IFI = incremental fit index; MFI = McDonald’s fit index; RMSEA = root mean square error of approximation.
Test of mediation
Hypothesis 4 predicted a positive relationship between family SC and firm performance, mediated by non-family SC. This hypothesis was tested following the mediation guidelines outlined by MacKinnon et al. (2002). This required establishing a relationship between the independent variable (family SC), the mediator (non-family SC) and the dependent variable (firm performance). We calculated the direct and indirect effects using SEM (James et al., 2006) and analysed whether the relationships between these variables were significant after the introduction of the mediator. The analysis fully confirms the partial mediation of non-family SC (Table 4, Model 5). Second, we conducted the Sobel test (Sobel, 1982), which confirms that the mediation effect is significant (z = 2.03; p < .05).
We also developed a nested model (Anderson and Gerbing, 1988; Eddleston and Kellermanns, 2007) and performed the nested model comparisons test (e.g. Hu and Bentler, 1995). As shown in Table 5, we compared the fit of the fully mediated model (Model 4) with that of a partially mediated model (Model 5). The χ2 difference tests of the partially mediated model led to improved fit over the fully mediated model (χ² difference [129 – 128] = 140.69 – 136.32 = 4.37; p < .05). The path between family SC and firm performance, in which non-family SC partially mediates this relationship, is significant. This result suggests that the model with the best fit is the one in which non-family SC partially mediates the relationship between family SC and firm performance (Table 5 and Figure 1).
Nested model for comparisons and model statistics.
d.f. = degree freedom; RMSEA = root mean square error of approximation; BBNNFI = Bentler-Bonett non-normed fit index; CFI = comparative fit index; IFI = incremental fit index; MFI = McDonald’s fit index.
To obtain further evidence of partial mediation, we used bootstrapping (Shrout and Bolger, 2002) 3 to construct a confidence interval for the mediating role of non-family SC. Based on our sample, we conducted the bootstrapping procedure with 5000 random samples using replacements from the full sample and a .95 confidence interval. Because the confidence interval excluded zero, the results confirm that partial mediation was present (Shrout and Bolger, 2002). Therefore, we can conclude that Hypothesis 4 is fully supported.
Discussion
In our study, we focus on the importance of SC in family firms by extending the application to both family and non-family groups, while stressing the critical role of non-family SC and providing important insights for creating viable human resource strategies. By doing so, we have developed a model depicting the structural, relational and cognitive dimensions of both family and non-family SC and the effects of both on firm performance. Family groups have received much attention in the strategy, entrepreneurship and family business research (Chirico and Salvato, 2014; Salvato and Melin, 2008; Sirmon and Hitt, 2003). However, in contrast, there is a dearth of studies focusing on the non-family group. We follow the calls by some scholars (e.g. McCollom, 1992; Ram, 2001) to consider the non-family group as an additional level of analysis when investigating family firm SC (e.g. McCollom, 1992; Ng and Roberts, 2007; Ram, 2001; Sonfield and Lussier, 2009b). Indeed, to capture the scope and importance of SC and the related family firms performance outcomes, it is problematic and misleading to neglect the presence of non-family members and their relationships (e.g. Astrachan and Zellweger, 2008; Sharma and Irving, 2005).
Specifically, building on SC theory and family firm arguments, we found that both family and non-family SC have positive effects on firm performance. This is not only a product of (blood) ties, but also probably a reflection of the unique family business culture created by combining family and non-family members (e.g. Ram and Holliday, 1993). Interestingly, we also found that the positive effect of non-family SC on family firm performance is stronger than the effect of family SC. Finally, another insight is that non-family SC positively mediates the family SC/firm performance relationship. The hypotheses were tested using survey data collected through telephone interviews with 172 family firms, with responses from one family member and one non-family member per firm, both of whom have managerial functions. In the sections below, we examine interesting avenues of exploration based on the theoretical and practical implications of these findings for developing a broader understanding of both family and non-family SC in relation to firm performance.
Theoretical implications
Important contributions emerge from our study. First, our study supports the theoretical assertions in the SC literature regarding the importance of social interactions and group members’ relationships and understanding (Fukuyama, 1995; Inkpen and Tsang, 2005; Leana and Van Buren, 1999; Pearson et al., 2008; Tsai and Ghoshal, 1998). Our findings confirm that family and non-family members who spend time with each other and have close contact, trust and trustworthiness, and have common ambitions and objectives, contribute to increased firm performance, which indicates that one strategic advantage for family firms lies in building strong SC relationships. This provides an important contribution, as there is a need to develop a better understanding of what organizations should ‘actually do’ and how they should ‘actually behave’ in order to create human resource management (HRM) practices that facilitate socialization among firm members (e.g. Adler and Kwon, 2002; Bolino et al., 2002; Kostova and Roth, 2003; Nahapiet and Ghoshal, 1998).
Relatedly, although other scholars have identified SC theory as being particularly relevant to the study of family firms (e.g. Arregle et al., 2007; Hoffman et al., 2006; Pearson et al., 2008), to the best of our knowledge this is the first study to test empirically the effects of both family and non-family SC on firm performance. Our focus on both family and non-family groups enables us to provide a more fine-grained understanding of the different forms of family firm SC. In line with the arguments of McCollom (1992), Sharma and Irving (2005) and Stewart and Hitt (2012), we have shown that two forms of SC exist in family firms and, as such, influence family firm outcomes. Family SC (with its three related dimensions – structural, relational and cognitive) has a positive relationship with performance because it encourages a culture of long-term goal orientation, trust and mutual understanding. Further, non-family SC (with its three related dimensions – structural, relational and cognitive) also has a positive effect on firm performance because of the diversity, professionalism and innovative behaviours of members of the non-family group.
Second, our work demonstrates that non-family SC has a stronger effect than family SC on firm performance because the diversity and professionalism of non-family members are important contributors to the success of family firms (Astrachan and Zellweger, 2008; Salvato et al., 2010; Sharma and Irving, 2005). Further, as Ng and Roberts (2007) found, non-family members implement corrective actions to mitigate potential tensions among family members. Forms of both strong and weak ties may thus be beneficial for a family organization (Burt, 1992; Granovetter, 1973). Our theory and findings complement recent studies emphasizing that family firms outperform non-family firms when non-family members are present (e.g. Savolainen and Kansikas, 2013; Sonfield and Lussier, 2009a). They also shed some light on previous work that offered mixed results regarding the effects of SC on firm performance, ranging from a positive relationship (e.g. Sorenson et al., 2009; Uhlaner et al., 2007) to a negative relationship (Edelman et al., 2004; Gargiulo and Benassi, 1999). Our work suggests that it is important to examine the different types of relationships and potential family ties among actors, rather than simply the strength of the relationships.
Third, we show that non-family SC plays a mediating role in the relationships between family SC and firm performance. Family firms with high family SC that recognize, value and contribute to non-family SC achieve high-level performance. The simultaneous consideration of these factors provides a better understanding and a more pronounced view of how family firms differ in their use of family and non-family groups to realize positive outcomes. As such, although previous studies have analysed the SC construct at different levels (e.g. Bolino et al., 2002; Leana and Van Buren, 1999) and suggested that SC is homogeneous and independent of other social groups within an organization, we have demonstrated the coexistence of two forms of SC in family firms, and the importance and predominant role of non-family SC and its dimensions.
Fourth, our study contributes to the literature on cultural competence. 4 Previously, scholars have noted the important role of family-influenced organizational culture for successfully managing family firms (e.g. Astrachan et al., 2002b; Dyer, 1986; Hall et al., 2001); family values and norms permeate the whole organization and encourage the spread of cultural patterns at various levels (Dyer, 1988; Hall et al., 2001). Interestingly, Hall and Nordqvist (2008: 58) proposed an extension of the meaning of professional management to include what they call ‘cultural competence, defined as an understanding of the family’s goals and meanings of being in business, that is, the values and norms underlying the reason for the family to be in business’. Our study suggests that non-family members, who usually fulfil the pre-requisites of professionalization through formal competence indicators, such as education and prior experience (Astrachan et al., 2002a; Hall and Nordqvist, 2008), specifically portray cultural competence. Through reciprocal role-taking, interaction and communication (see Hall and Nordqvist, 2008), they are in fact better able to understand, bridge and align the family and business goals, thus fostering a collective professional work environment that contributes to positive firm outcomes (Hall and Nordqvist, 2008; Hall et al., 2001).
Fifth, recent family firm research has explored family firm heterogeneity – not all family firms have the same behaviours and achieve the same results – by focusing on family groups only (Melin and Nordqvist, 2007; Nordqvist et al., 2014). Although sharing several characteristics, family firms are not homogeneous in all aspects – they vary significantly in the ways they pursue their objectives. For example, family firms differ in terms of generation in control, generational involvement (Kellermanns and Eddleston, 2006), family members’ openness to change, and participation in shaping the firm’s strategy (e.g. Chirico and Nordqvist, 2010; Eddleston and Kellermanns, 2007). Our study also shows that family firm diversity is partially a by-product of the heterogeneous make-up of family and non-family members.
Finally, given that, like many others, the family firm is an organizational archetype characterized by a dominant social group (Foreman and Whetten, 2002), many of the characteristics of the relationships that occur in a family firm context could be generalized to other organizations. In this sense, our study has the potential to help scholars and practitioners to better understand SC and performance within other organizational forms characterized by strong social structures.
Practical implications
Our study also offers important insights to managers. A conceptual articulation supported by empirical data that addresses the extent to which different forms of SC affect firm performance is beneficial to managers as a way to understand family firm behaviours. Our results offer practitioners a tool to better understand the social processes leading to higher performance levels. Managers should carefully assess the benefits of strong and collaborative relationships within and among the family group and the non-family group in family firms (Craig and Moores, 2010). This is relevant given that existing studies indicate that family firms often hire non-family executives (e.g. a non-family CEO) to increase performance outcomes (Salvato et al., 2010). Non-family members are often capable of achieving positive firm outcomes through their knowledge, experience and personal social networks beyond the family (Mitchell et al., 2003; Sharma, 2004), and they can also potentially reduce the tensions between family members (Ng and Roberts, 2007). As such, better integration of non-family members into the business is relevant to maximizing performance. For this reason, the drivers and elements of non-family SC must be well managed and understood.
Limitations and future research
Before formally concluding our study, we note a few caveats, which also serve as future research avenues. First, we do not directly measure some constructs, such as knowledge exchange and members’ professionalism, but instead argue that they play a central role in explaining the hypothesized relationships. Second, our research is based on Spanish non-listed family firms, which may limit the generalizability of our results. In Spain, great importance is placed on family relationships (Steier, 2009), and family unity and harmony are much more highly valued than in other countries (e.g. the United States) (Poza, 1995). Thus, it would be interesting to compare this context with other, more individualistic settings in which the individual’s importance and personal achievements are placed above the group’s interest. Third, although we control for the percentage of family members on the TMT (an important proxy for family involvement; see Chirico and Bau, 2014) and the family generation in control (see Ling and Kellermanns, 2010), other family influence variables (e.g. generational involvement, presence of a family CEO) might affect our results. Fourth, the cross-sectional design of the study precludes the ability to make statements about causal relationships. Therefore, longitudinal and more process-specific studies will be required to test causality. It would be valuable to test the effect of the combination or interaction of family and non-family SC on firm performance or other outcomes over time.
Concluding remarks
Given that family-controlled firms are the predominant organizational form worldwide (e.g. Acquaah, 2011; Cesinger et al., 2014), more attention needs to be given to how family group and non-family group relationships are built within this type of organization. More broadly, both family SC and non-family SC should take a central place in our understanding of firm performance. We are confident that our study will stimulate further work on the different forms of SC in a context (i.e. the family firm) in which social factors are predominant.
Footnotes
Appendix: Variables and items
Acknowledgements
We are indebted to the associate editor, Mathew Sheep, and the three anonymous reviewers for their insightful and developmental feedback.
Funding
The authors highly appreciate the financial support received from the Family Business Centre of the University of the Basque Country UPV/EHU (DBF/BFA and European Social Fund). This research has received financial support from the UPV/EHU (Project UPV/EHU 14/52).
